Innovative business owners are constantly finding new ways to use eco-friendly materials in various products. Bamboo Watches Australia is just one example. The Australian based company uses, you guessed it, bamboo to make quality watches. Read more about the company and its story in this week’s Small Business Spotlight.
What Bamboo Watches Australia Does
Sells Australian made bamboo watches.
Creating an eco-friendly product.
How the Business Got Started
Because of a connection through Kickstarter.
Ricky Zurvas, owner of Bamboo Watches Australia told Small Business Trends, “I discovered a small Aussie brand through Kickstarter that was launching a range of Bamboo Watches and Sunglasses. I had never seen a unique product made out of bamboo and knew the product was validated because how successful the campaign ended. I could see this was a great product to sell as it was eco-friendly and made out of bamboo. I decided to reach out to the brand owners and launch a store selling bamboo watches. I plan to branch out into other related eco-friendly and sustainable accessories in the future.”
Launching a successful affiliate program with social media influencers.
Zurvas says, “This low cost tactic has grew our traffic and sales combined with other traffic strategies.”
Email marketing is important.
Zurvas explains, “One of the biggest mistakes I made was not building a email list as soon as possible. If I could start over, one of the first tasks on my to-do list would have been to create a email campaign. If you’re not building a list you’re losing sales!”
How They’d Spend an Extra $100,000
Social media influencers.
Zurvas says, “Most of our traffic comes from social media influences. I would invest heavily in this area and go for the much larger accounts to drive more traffic and sales.”
Favorite Communication Tool
Zurvas explains, “I’m constantly in contact with my supplier and our most effective communication is a mobile instant messenger whatsapp. Highly recommend it for no cost team communication tool!”
“It’s not about money or connections. It’s the willingness to outwork and outlearn everyone when it comes to your business. And if it fails, you learn from what happened and do a better job next time” -Mark Cuban
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Images: Bamboo Watches Australia, Second Image: Bol Varga, owner of Bamb-u
It is nice that it is a watch that cares about the environment. I don’t know about most people but I like it when a business cares about the environment.