BBB Ratings Now Appear on YP Business Listings

BBB Ratings on YP Business Listings

If you browse for businesses using the Yellow Pages website or mobile apps, you may notice a small change in some of the listings. These listings on or the YP app now display A and A+ ratings and accreditation from the Better Business Bureau where applicable.

When searching or browsing YP’s website or app for a particular type of business, you can see right in the search results and listings pages exactly which businesses have received these top ratings. You can even narrow your searches to only include businesses with BBB ratings.

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BBB Ratings on YP Business Listings

BBB ratings and accreditation have long been considered some of the most important seals of approval for small businesses. Having those seals can help customers make informed decisions. And they can also help quality businesses stand out from the competition through a trusted third party.

Stephan West of YP explained in an email to Small Business Trends, “For businesses that have earned an A or A+ rating (or BBB accreditation) displaying their rating provides an added level of recognition as a trusted business. Additionally, consumers are able use these ratings in their decision-making process and can easily click through to to view information about complaints, customer reviews, licensing, government actions, and more.”

For Yellow Pages, having BBB ratings on YP business listings just seemed to make good sense. Since many people use it as a way to browse or search for local or independent businesses, it seemed like a natural place to add some sort of rating or accreditation system to give customers a better idea of what they can expect from each business.

And since the BBB is already such a trusted entity, and BBB ratings can have a big impact on both businesses and their customers, integrating that information into the online and mobile YP experience seemed like a win for all sides.

West says, “BBB has a well-earned reputation of providing unbiased ratings on local businesses, which act as a strong complement to user reviews. YP’s goal is to give consumers as much information as possible to help them make a well-informed decision, making this integration a natural fit.”

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Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

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