Instagram Has a New Logo – What Do You Think? [Poll]

Instagram logo change

Instagram, the photograph-based social media site, now has a new logo. We wondered: do you think the new Instagram logo is an improvement over the old one?

The old logo (pictured left) was a rather-brownish icon of a camera.  In the new logo, the concept of a camera is still there, but it’s now more stylized.  And the new logo is far more colorful.

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Instagram Logo Change Is … Different.

The new logo is a sort of rainbow hued affair, with violet, blue, red, orange and yellow tones along with white.  Luckily, Instagram resisted the temptation to go with plain blue, as so many social sites do.

Instagram, as you may recall, is the fastest growing social media platform. Launched in late 2010, the site was subsequently bought by Facebook for $1 billion.

Today Instagram has 400 million active monthly users. Approximately 80 million photos are shared every single day, according to the Instagram website.

So — back to our question.  What do YOU think of the new Instagram logo?  Take the poll!

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Instagram's New Logo: What Do You Think?

  • Hate it (45%, 889 Votes)
  • Meh... (29%, 574 Votes)
  • Love it! (18%, 366 Votes)
  • Insta-what??? (8%, 162 Votes)

Total Voters: 1,991

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Image: Instagram Remix

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Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

4 Reactions
  1. Britta Stratton

    I have less trouble with the logo and visual design updates. What I hate is the slow load and the constant crashing of the sight. I can’t go back more than 2hours to see the images of the photographers and hubs I follow. This is a really, really bad problem and ruins the Instagram experience. I truly hope Instagram fixes this!!!

  2. The color is way too different. What happened to the keeping the color rule in branding?

    • Anita Campbell

      Uh, I guess they never heard of that one, Aira!

      Actually even the old Instagram logo had a bit of the rainbow thing going on, although it was different. Notice the little rainbow toward the upper left corner. So maybe in one respect the new Instagram logo isn’t too drastic a difference …