About Us   |   Advertise

20 Popular Social Media Sites Right Now

20 of the Most Popular Social Media Sites Right Now

More than half of the people around the world now use some form of social media. For businesses, this means it’s possible to reach nearly any type of consumer on these platforms.

There are tons of social websites, apps, and platforms available, all with different features and niches. So each business must create its own social media mix aimed at its target customers.

However, there is value in choosing popular platforms. Those with a lot of active users are more likely to be relevant to your target customers.

So what are the most popular social media sites right now? Below is a list of 20 popular social media sites with various features, niches, and user bases. You certainly don’t need to have a presence on all of these platforms. But some may be worth adding to your marketing mix.

Most Popular Social Media Sites

Here are 20 of the most popular social media platforms right now.

1. Facebook

Facebook is one of the most recognizable social media platforms in the world. With 2.7 billion monthly active users, more than a third of the world’s population uses Facebook. Founded on February 4, 2004,  Facebook has consistently evolved through the years to fit the needs of its users and attract new ones. This includes the acquisition of Instagram and WhatsApp. Businesses can create their own pages, groups, and events. Facebook also offers targeted advertising opportunities for those who want to increase visibility to specific consumers. Businesses can also use Facebook Messenger to send personal messages to customers.

2. Twitter

Twitter gained notoriety as a microblogging site that just included text posts of up to 140 characters. Since its launch in 2006, it has raised that character limit and now lets a user share other media like photos and videos. With about 330 million monthly active users, it’s not as ubiquitous as Facebook. However, it is still widely used among general consumers. Additionally, it can be a useful site for interaction, like joining Twitter chats in your industry or responding to customers who have customer service questions.

3. LinkedIn

LinkedIn is the most popular social media site for professional networking. The platform has over 700 million registered users, with about 300 million active each month. Launched in 2003, LinkedIn allows a user to add their resumes, connect with others in their industry, and even post and respond to job listings. In a marketing sense, LinkedIn is often especially useful for B2B businesses. It even offers paid ads and content publishing options.

4. YouTube

YouTube isn’t just the most popular video-sharing website in the world. It’s also the second most popular search engine behind Google. The company was founded in 2005 and was eventually bought by Google. YouTube has over 2 billion logged-in visitors per month. There are even more who visit the site and watch videos without signing into their own account. Basically, any business that wants to use video marketing can use YouTube to reach a wide audience. The site also provides analytics, facilitates interaction between users, and lets you embed videos in other websites.

5. Pinterest

Pinterest is one part social media site, one part search engine. It consists of digital bulletin boards where a user can save products, project ideas, and inspirational images. For businesses, it’s a perfect place to share product images, unique DIY ideas, recipes, and unique visuals. You can also make content on your sites “pinnable” by including pin-it buttons that allow visitors to share your content to their boards. Pinterest launched in 2010 and has since amassed more than 400 million monthly active users.

6. Instagram

Instagram is another social media channel with a heavy emphasis on visuals. The site launched in 2010 and was later purchased by Facebook. It has more than 1 billion monthly active users and is mainly a mobile platform. Like Facebook, Instagram offers targeted advertising options to help business users reach a specific user. Instagram also offers various posting options, including photos, videos, slideshows, stories, and live streams.

7. Tumblr

Tumblr is a blogging platform that allows several different post formats. You can include quotes, chats, videos, photos, and even audio content. It originally launched in 2007 and is now owned by Automattic. The user base has decreased a bit in recent years. However, it still has about 400 million monthly visitors. The business population isn’t as high on Tumblr as it is on other platforms like Facebook. However, that could potentially help brands stand out from other sites that are oversaturated . It also offers sponsored posts and lets a user easily re-share content.

8. Flickr

Flickr is a popular platform for sharing photos and videos. Launched in 2004, the site was purchased by Yahoo in 2005 and is now owned by SmugMug. It’s especially popular for photographers or businesses that want to see their images shared around the web. You can also use it to find royalty-free images for use in content. The site has lost some of its industry clout in recent years. However, it still has about 90 million monthly users.

9. Reddit

Reddit is a social news and entertainment website with tons of sub-communities dedicated to specific interests. A registered user can submit content and comment on threads to interact with other users. Launched in 2005, the site has amassed a monthly active user base of 430 million. Reddit isn’t super popular with marketers. However, there are tons of active, targeted communities that make it an attractive option for sites looking to reach a new audience. There are also business-related subreddits for those interested in networking or learning.

10. Snapchat

Snapchat is a mobile messaging social media platform. A user can share one-time content with friends or post stories that go out to all that users followers. Released in 2011, the app quickly became popular, especially with young consumers. It has since slowed a bit. However, there are still about 360 million monthly users worldwide using this social media channel. Brands that market to young consumers can set up business accounts and advertise on the app.

11. WhatsApp

WhatsApp is a popular mobile messaging app. You can use it to send images, texts, documents, audio, and video content to another user individually or in groups. Launched in 2010, the company is now owned by Facebook along with Instagram. WhatsApp now has more than 2 billion monthly active users. Small businesses can use the app to easily communicate with customers and prospects on a personal level.

12. Quora

Quora allows users to ask questions and share answers on a variety of topics. Originally launched in 2009, it now has more than 300 million monthly users. Businesses can use Quora to build expertise in a specific area. Question posts also often rank highly in search results. As a result, even those who don’t actively use Quora may come across your responses.

13. TikTok

TikTok is relatively new to the world of social networks. However, it has already made a memorable mark on the social media landscape. The app lets a user create short, creative videos. It already has more than 800 million monthly active users around the world. Businesses can use it to show off their creative side and create viral content as part of their social media marketing.

14. Vimeo

Vimeo is a professional video platform. Though not as widely used as YouTube, it offers quality features perfect for videographers and those who want to share cinematic content. There are about 170 million monthly active users on this social media channel. However, Vimeo users can also share and embed videos on other sites. Users can also access advanced stats and analytics to monitor performance.

15. BizSugar

BizSugar is a social platform specifically for small business owners, entrepreneurs, and managers. The site was created in 2007 and is now owned by Small Business Trends LLC. Users can share videos, articles, blog posts, podcast episodes, and websites. Other users can discuss or vote on the content they love. The site reaches more than 2 million small business owners monthly. As a result, it’s a great place to share resources, gain knowledge, and market to a B2B audience.

16. Mix

Mix is a personalized discovery platform. The company purchased popular content aggregator StumbleUpon back in 2018. Users can attach other social sites like Facebook and Twitter to curate their feeds. Before the transition, StumbleUpon had about 35 million active users. However, not all have stuck around. Still, this social media channel can come in handy for small businesses that want to share useful or viral content.

17. Medium

Medium is a platform for creating and sharing long-form content. Although technically not a social media channel, millions of people and organizations share the site’s content. The difference is it doesn’t have a ton of extra features like other social sites to distract people from the main purpose. s a result, it’s ideal for content creators who want their ideas to shine. Twitter co-founder Evan Williams founded Medium in 2012. There are now nearly 100 million users on the site monthly. Businesses can use the site to share complex ideas or discussions with a wide audience.

18. Digg

Digg is a news aggregator with a curated front page. Topics on this social channel vary widely and may include political issues, scientific finds, and viral videos. Founded in 2004, the site has gone through several iterations through the years. Though not as popular as it once was, there are 8 million users per month. Businesses can use it to curate their own online feeds or share relevant content.

19. Viber

Viber is a VoIP and instant messaging mobile app blending social media and communications. Released in 2010, the app now has about 260 million monthly active users. You can use it to exchange audio, video, and images with other registered users. Like other chat apps, it’s perfect for sharing on a personal level with customers or partners. There are also group chat options.

20. WeChat

WeChat is a multi-purpose mobile messaging app. People can send text messages, voice calls, video content, and even make payments. There are group and individual chat options. And there are about 1 billion monthly active users around the world. WeChat offers official business accounts. As a result, brands can use the service to easily facilitate communication with customers and send out messages as part of a social media campaign.

Which social media site is your favorite? Do you have one to add to our most popular social media sites list?

What is the Most Widely Used Social Media Site?

Facebook is the most widely used social media site in the world, with 2.7 billion active users each month. WhatsApp and YouTube come in tied for second, with 2 billion monthly active users each.

What is the Best Social Media Site for Your Business?

Finding the best social networks for your business depends on what you want to accomplish. If you’re looking for the site with the most users, Facebook, YouTube, and WhatsApp are likely the best social media options. Those that want to share quick messages can opt for Twitter. And those who are looking to market to a younger user base may consider sites like Instagram, Snapchat, or TikTok.

What are the Benefits of Social Media for Your Business?

Social media sites allow you to interact with customers on a personal level. You can share posts with a wide audience and respond to people one-on-one. Since most of your audience is likely using at least some social media sites, it’s a good option for reaching new target customers and communicating with current customers. Many social media platforms also offer targeted advertising options.

Photo via Shutterstock


Antony Maina Antony Maina is a Staff Writer for Small Business Trends. His beat includes social media, general business reporting and exploring how people relate to technology. With a background in freelance writing, he is a contributor to other tech websites and can be found at Word4Bloggers.

114 Reactions
  1. I agree. And among the unexplored are Snapchat and Periscope. I am not so sure about Digg and StumbleUpon though. It seems that it has lost its touch.

    • Before most other social networks even existed, StumbleUpon was my favorite. Early on, they had a page for each keyword phrase that showed all the best content ever shared about that subject and ranked the top people sharing on that topic. I suggested they monetize those pages and give AdWords a run for their money.

      Instead, they made them impossible to find and focus on their traffic for pennies that bounces so badly that it is hard to know whether having content go viral on StumbleUpon is even beneficial. Because of the high bounce rate and low time on site, getting traffic from SU could cause you to lose SEO rankings and get lower traffic overall.

      I have asked SEOs many times to find out whether we even want traffic from StumbleUpon anymore. No answers so far, but wouldn’t it be sad to invest time on a social network that actually cost you more traffic (from organic SEO), than the value of the bouncing traffic they send?

    • It is now becoming possible to produce an overview of all of cyberspace’s multifarious life, the first globe of cyberspace.
      Cubos is such a globe. It is the first comprehensive and organised eco-system for the powers that increasingly circulate through, and will come to dominate, virtual cities from different zones located worldwide.
      Through Cubos social connections, members can create jobs, services, interact, exchange ideas, share information, provide social support, conduct business, direct actions, create artistic media,
      connect with like-minded people, engage in political discussion, etc, using this global network .
      Cubos Community aims of providing an opportunity to pros who prefer to work remotely.

  2. Hello, Antony!
    Social media is the most powerful tool in today’s digital world. Without social media, it is not possible for businesses to promote their brand and reach out globally. There are numbers of social media platforms on which you can promote your brand, but not all have the same value. Thank you for the awesome list of most popular social media websites. We have to focus only on such social media that are relevant to our niche.

  3. Congrats to BizSugar for being included in the list! 🙂

  4. It is important that every entrepreneurs should know what is the best social media site for them to market their business.

  5. Quora is a good platform for questions and answers. However, I seem not to understand how the investors are making their money. I have never come across any advert on the website. Any answer please

  6. I would say YouTube is the second after facebook. YouTube is also the second largest search engine after google. And i would not call whatsapp a social network, but that is just me.

  7. I am not sure if Digg still has it. Snapchat is slowly climbing up the charts I must say as it is now widely used.

  8. I think the list is right on the dot. It could have been better if it is trimmed down to 10.

  9. Hi Antony,

    Interesting list. We don’t use Digg or Delicious or even Flickr nearly as much anymore. You have all the most-used on the list. I had not heard of Viber before.

    You might be interested to know that YouKu, Weibo, and RenRen are Chinese versions of YouTube, Twitter and Facebook. Brands who wish to reach the Asian market should be aware that YouTube, Twitter and Facebook are blocked in China. This is why MavSocial provides reach for that audience through YouKu, Weibo, and RenRen – but only in their Enterprise version.

    These three social networks were visible in their early versions, prompting me to ask. That is where I got this information – from MavSocial directly.

  10. There are a few there that I have never used. In Australia most people are on Facebook. Maybe Twitter and snapchat for the younger generation. I do wonder what will be next though. Maybe people will get sick of Facebook adds and move to the next big thing.

  11. Most of people are giving value which site you are listed but Its true that most of people don’t like Digg, Delicious or Flickr.

  12. We focus on educating our Clients about the importance of social media for their overall marketing strategy. Having a presence on Facebook, Twitter, Instagram is imperative for businesses as it assists with their social proofing. Before trying a new product or service, most people will check out a business’ website and social media to determine their credibility.

    • Youtube is better than periscope, it’s much more user friendly, also it’s been around for much longer. I know other people are coming along trying to create a better YouTube, but in my opinion that just won’t happen. YouTube was created in 2005, and from then it’s exploded into our lives. It has over a billion users and almost a third of people who use the Internet each day. So I don’t understand what’s the point in using websites like YouTube, when you have YouTube. Everyone I know uses YouTube once a week at least, think about a billion other people using it once a week at least. The amount of people using it and the amount of views videos will get would be incredible. My point is stick to YouTube.

  13. I prefer twitter among these as it gets me clients.

    • I have never gotten one client from twitter. After years of tweeting it was so uselessfor me I recently made my account private and quit tweeting.

      Facebook, on the other hand, has been good to me.

  14. That;s a huge list. I am using couple of them already and now need to explore few more, Thanks for creating this list.

  15. Great list, thank you Antony

  16. i think Google+ is better then Linkedin…

  17. I agree, digg especially seems on the decline.
    Who/what will overtake Facebook?

  18. I have some ideas for social media apps but I cannot find any interested partners. Any advice?

  19. If you are like me, I had no time to create my own content social media. Do your research before you spend money online marketing or you can become a victim. I got scammed! I wanted to share my story and hopefully it will help someone like myself avoid the same mistakes and save money in the process. So i was recommended to a local online marketing company by a friend. Due to my lack of knowledge with the online realm, I trusted that the local marketing comapany knew what they were doing and promising. Then it started. Billing me $2k month for their so called marketing static package. What they failed to disclose was that their “static” packages were bascially just posting images on my social media accounts and growing a few followers a month. They said “It takes time” to get traffic. Which was total bs because they had no idea what they were doing. All they kept sending me was monthly reports with no sales. My contract was already 6 months into it but how could I get out? My friend told me about Odditly (google them). I reached out to odditly and asked them if they could help me! Odditly isn’t a marketing company. They are a auditing firm. They are like the sheriffs of online marketing. After I hired odditly to look over the contracts with the local marketing company, they discovered i wasn’t getting what I was paying for. There was a breach of contract hence I was able to cancel my contract and even got a few hundred refunded! Moral of the story, just do your research and due diligence prior to blowing all your money on a company who have nothing but fake promises.

  20. This is a great post regarding social media sites. Finding good ones for content purposes is hard. I was already using some of the social media sites you mention. I didnt know about of few of them. Thanks for the insite.

  21. The list is quite true and impressive. But considering the use of each social media platform i think the list should be reduced to ten. Youtube should have at least been in the first three taking a look at its usage. iTunes was also not included in the list.

  22. I just read your article out of pure curiosity….I was thinking about how things change. It seems like Facebook is still super popular. Most people I know check in at least once a day, even if just for a few minutes.
    My daughter is 14, and it’s funny because she is all about snapchat and Instagram , and lately, vine–all her friends are too. She says “Facebook is for old people” lol so, I’m 42 and I guess that qualifies me as an ‘old person’ toa teenager.
    I also asked her yesterday if she ever reads a blog, and she sai “what’s a blog?” :-/
    I appreciated the article

    • I believe Facebook wont be easily dislodged as teenagers might think for the fact that it had integrated itself so much itself in so many ways with internet that it ceases to be just a social media platform.

  23. Interesting article. You have shared a big collection of social networking sites. All these sites are really important for us. We mostly know facebook, twitter, google plus, Linkedin, Pinterest, Instagram. But there are some other awesome social networking sites are available for us. We should use these sites to increase our social connections. Thanks for sharing with us.

  24. Hi,


    Thank you! I liked the way you worded this information so even a newbie can understand the process. Great information looking forward to more of the same. It’s really an inspirational one!! But hard work is also a requirement.

    I have read out some of the best articles at creativedreamtech.com, In these articles the author describes each and every point but I don’t understand completely. What a super, empowering and wise post to kick the year off.

    Great Article.

  25. Today I found your article on google because I am searching for new social media sites for my business and here I found five new social media sites on your list. Thanks for sharing this great article. If you don’t mind, you can also add Flipboard.com on your list, this is also a great social media site.

    • You are right Sanjeev Kumar. Today i searched top social media sites on google and this website on top. And I choose this link and follow all social media links to create me business profile. I am very thankful to save my time in searching lots of links.

  26. It is increasingly becoming important for small business, as well as big business to be active on these social media platforms. Until recently, we were focussing mainly on Google+, Facebook and Twitter, but I understand there is a need to be live on all platforms available at our disposal today. Thank you for posting this list. Was really helpful.

  27. With so many social networks out there I wonder if adding profiles to all of them would increase site traffic. We have a website that helps network marketers to increase downline growth at mlmrc.com and we’re constantly trying to figure out new ways to build traffic. My guess though is that these large social networks already get most of the social noise. So would the smaller one’s even be worth taking the time to create profiles on or not? If anyones knows let me know. Thanks.

  28. Amazingly some well structured social media platforms remain underground, tellBin.in is an example, I bet many of you reading don’t really know about them. I was amazed at their content when I visited.

  29. Social Media is the next big marketing giant, be it Twitter for Business, a product review at Periscope (though not everyone knows about it) or a successful ad campaign on the Facebook with a tremendous reach to the potential clients. Of all, Facebook is my best bet as it has directly favored my test tube business with a mere $500 ad campaign with $5000 increase in profits.

  30. Social media sites are big source of traffic. I have created all social media profile listed here. Thanks a lot.

  31. Social media sites are one of the best path to promote a blog or website, You mention lots sites that helps me alot and keep writing.

  32. quora is very good with answers to questions … its really helped me a lot

  33. social networking sites are very popular and easy way to promote your business

  34. Thanks for this article. There are some of them i’ve not heard about since i started using the internet. I think I was only limited to facebook and Whatsapp. Now i can meet new people on some of these social network. Thanks once again.

  35. I never seem to get anywhere much with it, but I mostly use google+. twitter, and Instagram….I sometimes use Pinterest too. Just keep chippin away, I guess…

  36. “reblogging, which is more like retweeting”
    Wait, what? Seriously? Hahahahahahahahahahahahha!!


  38. Hmm, the very good list you added in your article and it’s not a small list. All media site is very useful but Facebook, Twitter, Google Plus, Linkedin and Youtube most of popular site. Thanks for you sharing.

  39. instagram

    why isn’t musical.ly on the list. its considered a social media

  40. I’m doing a research over SMM tools and found this article. Have you heard about eClincher? That’s what I’m using right now and I think you should totally give it a look. It combines Hootsuite, Sprout and Buffer functionalities, it’s quite a great tool. I was hoping to get your thoughts on it. I’ll stay tuned!

  41. These are so far the best Social networking sites that you can use for any kind of purpose like meet up & for business purpose as well.My 3 favorites are Reddit,Flickr and Notcy( which is not in this list).

  42. The leading social media sites or networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political or economic borders. That’s why the social sites are emerging and getting popularity in our society. Thanks for sharing these great ideas.

  43. A really comprehensive list and interesting read. It will be interesting to see how this digital landscape evolves, particularly for businesses operating online. I think the rise of messenging apps, such as FB messenger, and the use of bots to automate conversations with prospects and customers is adding a new dimension to digital marketing and will be an area to keenly watch, study and explore, over the next 12 months.

  44. Great list of the popular social media sites. I was currently working on facebook. Now I can work on many sites 🙂

  45. Your article is on point, no wonder it appears on number when I searched for the best social media channels to share my website. I am happy that you have given out brief, yet detailed info about each social media, making it easy to select the most appropriate for me. Cheers Maina. Will be checking out your blog asap.

  46. There is a new website in the list of social networking to share funny GIFs to make every one laugh


  48. Hi Maina, I have checked the social sites recommended by you. May be itis important to update on your article that Delicious no longer accepts bookmarks as it is now bought by Pinboard. Most of these social sites are being bought off and may discontinue their programs. May be you can even dedicate a new post for that. Otherwise, great piece of work there.

  49. nice list please update more list

  50. Thanks for sharing great social media list with us

  51. Great list of social networks. But there’s also a new social network publicapp.in

  52. Excellent work. A lot of posts like this are next to worthless, but in this one, you’ve set out a realistic, accurate account of what you did and how others might be able to pursue the suit. I assume lots of people take encouragement from this.

  53. Such a great list and effort. But this requires some updation as there are some new social networking sites. Such as joinlerr.com is a new social network having unique features that does not require any account, so no sign up or login 🙂
    Also anyone can chat anonymously, all the conversations are auto deleted after 24 hours.

  54. In this world, social media is very important in the daily life of people. Many of us can’t find the different social sites to be connected with people and this article can be helpful for those who want to connect with the people of world.

  55. Those websites are not appealing to me. In other words, they suck.

  56. Social media is very important in the Regular life of people. Many of us can’t find the different social sites to be connected with people and this blog post can be helpful for those who want to connect with the people of world.

  57. I agree. And among the unexplored are Snapchat and Periscope. I am not so sure about Digg and StumbleUpon though. It seems that it has lost its touch.

  58. This is a great post regarding social media sites. Finding good ones for content purposes is hard. I was already using some of the social media sites you mention. I didnt know about of few of them. Thanks for the insite.

  59. Check out once Publicapp.in Social Network

  60. hi Very Nice list of websites. it is really valuable.

  61. Hi, nice article.

  62. It will be interesting to see what happens after Google+ dies and other channels move up the ranks

  63. Nowadays social media is really part of our daily life we all connected to each other on social media and people share and get engage with thing that is why it is very most impotent electronic platform to do business, the list you share really nice here we can get most of the traffic by using these sites

    thank you for sharing this useful information Mr. Antony

  64. Found some sites on the lists surprising. Social media keeps changing.

  65. I agree with you Antony Maina !!

    These days social media has become a very important part of every ones life and it has many feature like providing information, entertainment, and learning.

  66. I agree. And among the unexplored are Snapchat and Periscope. Thanks for posting such an informative sites with us. I really appreciate your effort and consciousness towards social media.

  67. Exactly what we needed!

    Thanks so much Antony! Super valuable 😉 Will be sharing this with my team. PS. Randomly stumbled upon the blog, know that I will keep a closer eye on it this year.

    All the best for 2019!

  68. I really enjoy reading your article. Yes, Social media can be a useful tool for businesses, bringing advantages such as engaging with your audience and boosting website traffic. However there can also be disadvantages, including the resources required and negative feedback. Considering these pros and cons can help you decide the best approach to social media for your business.

  69. Facebook is a joke. I was there for 10 years without a problem then, in November of last year, when the 50,000 accounts were deleted mine was one of them. When I had asked why my account was deleted I was told that for Facebook to tell me why it would violate their safety.

  70. Seyed Reza Bazyar

    very good

  71. wow! i am looking for this Popular Social Media Sites list Right Now, thanks for providing us. thank you so much and great info too,

  72. Thanks for such a great article, I will share this with my friends also.

  73. Hello
    The article was excellent and comprehensive.
    Definitely using Instagram, Facebook, Toro … for big and small businesses can be a marketing strategy.
    It must be borne in mind that the world is a world of communication, and technology is growing rapidly.
    Thank you very much for your helpful article.

  74. Thanks so much Examples of information New Technology in Business

  75. This web page was very useful to me. Thank You….

  76. Thanks for sharing such a good content with your blogs. I really enjoying your blog while reading.

  77. Thank you for compiling this great list of popular social media sites. It has been really useful. -Burt

  78. I’ve never known the many social media platforms before reading this article. Thanks for sharing the total information.

  79. Nice article that explains top 20 social networking sites in the world. social sites play an important role in our life so should be choose carefully. please write an article about new social networking sites in 2020 that are growing faster.

  80. I’m really impressed about the info you provide in your articles. I must say am highly overwhelmed by your whole story. It’s not easy to get such quality information online nowadays. I look forward to staying here for a long time.

  81. Great list of the popular social media sites.

  82. Thanks for it. wow! i am looking for this Popular Social Media Sites list Right Now, thanks for providing us

  83. It is one of the best blog post that i came across in this month. looking forward for your next post.

    In case you need any assistance regarding HP Support feel free to visit us our website.

  84. HP Support is free service given with all the Hewlett Packard products since 2012 that helps to update and resolve the problems in your device.

  85. I would like to thank you for the efforts you have made in writing this article. good information in this article, thanks.

Leave a Reply

Your email address will not be published. Required fields are marked *