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Website Content: Your Biggest Sales Driver

quality website content drives sales

If you have a small business or startup, you’re probably an all-in-one shipper, customer representative, and web developer. While you want a flashy website with video, audio, and all sorts of other material, marketing research finds quality website content drives sales and is the biggest factor affecting online traffic.

Quality Website Content Drives Sales

Ninety-two percent of marketers report that content creation is either “very” or “somewhat” effective for search engine optimization (SEO). Search engines like Google, Yahoo, and Bing love high-quality content. In fact, their newest algorithms direct web surfers to the most relevant, high-quality websites. Superior, frequently updated content equals higher rankings on search engines.

Posting relevant information in the form of blogs, articles, or whitepapers can help develop closer customer relationships. The relevant information you’re providing gives them your perspective as an industry expert. Customers may be more willing to do business with you because you’re a thought leader who provides valuable content. [1]

Knowing Your Audience

Before we begin any conversation on the types of content to put on your webpage, know your audience. You can have all the content in the world, but if you’re missing your target audience, it’s not going to have the desired results.

First, determine who your high-value customers are. This can help you find a persona for your website and determine how to target an audience. For example, if research shows that your target customers are 20-something millennials, retirement villages in Florida aren’t going to be relevant. You may have to design your site with a minimalist aesthetic and post about the latest technological trends.

Types of Quality Website Content That Drives Sales

Once we establish a target audience, then we can talk about types of content:

Simple Tips for Good Web Copy

As a new small business, realize the biggest key to your success online is your content. You don’t need a huge budget to create quality content. High-quality website content drives sales and gives you a great SEO boost. Know your audience, and see that every blog post or news article is just another opportunity to educate and subtly sell to your audience.


Writing [3] Photo via Shutterstock