Social media messaging app Snapchat has more than doubled the number of daily video views on its platform to 10 billion views in under a year. That’s up from 6 billion video views on Snapchat in November 2015 and 4 billion daily video views in September 2015.
This exponential growth of Snapchat daily video views represents a 150 percent increase in video consumption in just under a year. The boost has seen the service overtake Facebook in the video view stakes. By comparison, Facebook reported 8 billion daily video views in November 2015.
Snapchat Daily Video Views Have 24 Hour Visibility
In addition to exceeding Facebook’s daily video views, Bloomberg reports that more than a third of Snapchat users post to the app’s daily Stories feature, where photos and videos can be viewed for 24 hours before disappearing.
The fast increasing number of Snapchat daily video views is a blessing to businesses. And for businesses that aren’t using the service yet, here are a few reasons why they should:
Deliver Private Content
Businesses can use Snapchat to deliver special content to their audience. Think of something unique and compelling. This has worked really well for fashion brands like Michael Kors and Rebecca Minkoff who have used the service to debut their collections to followers before they hit the runway.
Partner with Influencers
Like other social media channels, partnering with Snapchat influencers can help spread brand awareness and reach. You also have the advantage of reaching a demographic that would otherwise be hard to reach through traditional media.
Provide Access to Live Events
Snapchat is a great real-time social media marketing tool as it has the ability to offer the audience direct access to live events. Businesses can, therefore, use it for one-of-a-kind events like the 100th customer to shop in your store, product launches or trade shows. Your audience will stay entertained and excited because you are providing them with a different and more authentic view of your events.
Are you already using Snapchat for your business marketing? What’s your experience so far? Here are 5 more ways that you can use Snapchat to grow your business.