UnREAL: Automatic Selfie Stick is Fake Product for Reality TV Spoof

automated selfie stick

Sick of your plain old selfie stick that only extends your phone out to take photos? Interested in a more advanced model that can provide a full selfie taking experience? Well, you’re in luck. The automated selfie stick is here!

The automated selfie stick has the ability to hold your smartphone extended several feet away from you just like regular selfie sticks. But that’s pretty much where the similarities end. The automated selfie stick extends out with just the push of a button, so you don’t have to extend it manually. And it also features built-in lighting and fans so that you can get that well-lit, wind-blown look in all of your selfies.

automated selfie stick For TV series UnREAL

Is That Automated Selfie Stick For Real?

However, the product is not actually available for purchase. It’s part of a viral promotional campaign for the TV series UnREAL. Viral video marketing agency Thinkmodo is the company that came up with the idea for the automated selfie stick. Thinkmodo has also been behind other viral campaigns like the spooky live pranks used to promote the movie “Carrie” a few years ago.

The idea behind the campaign is just to call attention to the upcoming new season of UnREAL, a show that airs on Lifetime. The show is a fictional depiction of the behind-the-scenes world of reality shows like The Bachelor. So it dives into the theme of a sort of manufactured reality, which is a category that the automated selfie stick could also fall into.

But it’s not just a funny idea that someone came up with. The team actually created a real product for the promotional video. You can see how they actually designed and created the automated selfie stick in the video below.

Even though the product is real and does work as shown, it’s not headed for store shelves anytime soon. Plenty of consumers still don’t see a need for regular selfie sticks. So the market for a specialty item like this would likely be pretty small.

But regardless of the viability of the actual product, it’s an interesting concept that certainly grabs people’s attention. And since that was the real aim of the product in the first place, it appears to be working.

automated selfie stick promotional stunt

The automated selfie stick isn’t the first “fake” product of its kind to be used as a sort of promotional stunt. In fact, the Macbook selfie stick was created for just that purpose earlier this year.

Creating interesting or even ridiculous products, whether real or fake, can certainly help brands grab people’s attention. Whether that attention actually translates into results for businesses can vary from case to case. So it remains to be seen whether this automated selfie stick idea will lead to more viewers for UnREAL.

automated selfie stick grabs attention

But it’s definitely an interesting way to call people’s attention to a show or any other type of product. And who knows, if it really catches on maybe the automated selfie stick will be headed to store shelves in the future.

Images: unREAL 2 Comments ▼

Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

2 Reactions
  1. Lucas Ng Wen Yi

    where can i buy this item at malaysia?

  2. Is this selfie sticks are cheap or cost where can I get one quality selfie stick that can suffice even in journeys as because I am traveller mostly. So I would like save my best and LatestOne ever trips to cover and remember by seeing it. and Is these having bluetooth facility. I’ve seen both on Amazon and the LatestOne things got so good.