June 22, 2017

11 Hot Fitness Business Ideas


11 Hot Fitness Business Ideas

For a whole lot of people out there, exercise is the best medicine. It helps busy worker bees to de-stress, improve their health and have a bit of fun. That’s exactly why starting a fitness-related business is generally considered a sure thing.

If you’re sick of sitting behind a desk and want to get more active, it’s definitely worth looking into kick starting your own fitness business. But there are loads of starkly contrasting fitness crazes out there, which makes it difficult to try and wade through respective business ideas in order to find the perfect enterprise for you.

To help out, this article sifts through some of the hottest up-and-coming fitness business trends in order to bring you 11 of the top fitness start-up concepts.

Hot Fitness Business Opportunities

Start a Zumba Class

Over the past decade, Zumba has undeniably risen to become the most widely recognized fitness brand on the planet. Bearing that in mind, if you’re into samba and have some good moves, hopping on the bandwagon and becoming a Zumba instructor could turn out to be a lucrative career change.

Because Zumba is a coveted brand, you can’t just start a dance class and call it Zumba. The company runs intensive training courses that will help you to earn appropriate credentials and receive all the tools you’ll need to kick start your own franchise. Once you’re fully trained and have established yourself, a monthly membership to the Zumba Instructor Network provides a wide range of digital resources to provide business support and help you expand your client base.

Become a Physical Therapist

Physical therapists are a crucial cog in the realm of athletics. The salaries are great, too. But if you’re interested in becoming a physical therapist, it will take some education and perseverance. First, you’ll generally be expected to earn a Bachelor’s Degree in a health-related field. Then, you’ll need to complete one of a couple hundred accredited Doctor of Physical Therapy degree programs — most of which last for three years.

After that, you’ll still have a couple of regulatory hurdles to overcome. Each state has its own licensing requirements, and you may want to learn more about obtaining board certifications, if relevant.

Become a Personal Trainer

Personal training is always a market with a whole lot of potential. Most gyms are happy to sign on trainers either on a freelance or in-house basis, and it isn’t terribly difficult to earn the appropriated credentials.

First, you’ll need to find a relevant certification program that is accredited by the National Commission for Certifying Agencies (NCCA). In order to join one of these training programs, you’ll generally need to be a high school graduate, hold CPR or AED certifications and will need to pass a few strenuous fitness tests.

Start a Spin Class

11 Hot Fitness Business Ideas - Start a Spin Class

Spin classes very well may be one of the most intensive aerobic workouts you’ll ever encounter. If you think you’ve got what it takes to guide individuals through those workouts, here too you’ll need to take on a bit of training.

Just like Zumba, Spinning is a recognizable brand in and of itself. The company offers an intensive training program and support base if you’re keen on joining its growing global community of 200,000 instructors.

Start a Running or Walking Club

If you’re an enthusiastic runner and want to take your passion to the next level, starting a running club is fairly simple. Strictly speaking, you don’t need any qualifications per se. But if you’d like to transform your club into a business, you may need to legally incorporate and think about insurance.



If you choose to affiliate your new group with the Road Runners Club of America, you’ll gain access to affordable general liability insurance — which will cover all your club activities, races and meetings.

Start a Powerlifting Gym

Those interested in something a bit heavier may want to think about kick starting their own powerlifting gym. You don’t necessarily need to obtain a professional fitness qualification before looking into starting your own gym. Still, accreditation from groups like The American Council on Exercise may bolster your credibility and make it easier to obtain a business loan.

Just like any other business, you’ll also need to apply for a whole host of permits and licenses. Yet because the exercise that patrons will be doing at your business will generally be considered risky, you’ll also need extensive insurance coverage. Certain states will also require other precautions. For example, in California you’d be expected to have automated external defibrillators, staff trained in CPR and AED and a written emergency plan developed by physicians.

Start a Wellness Blog

Fitness enthusiasts with a bit of extra time on their hands could also do well to launch and monetize their own wellness blog. PPC advertisements can provide a decently-read blog with great passive income. Better yet, taking on a blog will enable you to delve into the fitness topics that matter most to you.

Just like in the case of starting any other blog, you should do a bit of research. See what other successful blogs and websites are covering — but more importantly, see what they’re missing. Think about what like-minded readers want to know, and then develop a multimedia response to that demand. Perhaps most important, however, be sure to stay the course. It can take quite a while for even the best of blogs to gain momentum.

Open a Yoga Studio

11 Hot Fitness Business Ideas - Open a Yoga Studio

For over a thousand years, yoga has proven an exceptionally effective method of exercise and spiritual release. If you’re interested in finding your spiritual center and making a living teaching others yoga, it’s not too difficult to get started.

First, you’ll need to obtain certification as an instructor from a Yoga Alliance affiliated institution. From there, you’ll need to choose whether you’d like to work as a sole proprietor, find employment through a health club or establish your own brick-and-mortar establishment.

Become a Nutritionist

Demand for nutritionists has skyrocketed in recent years. It’s a fantastic profession with a whole lot of scope for development and expansion. Yet similar to physical therapy, it takes quite a bit of training in order to become a nutritionist.

First, you’ll be expected to earn a Bachelor’s Degree in clinical nutrition, dietetics or a similar field. You’ll then need to pass a competency exam, complete a Dietetic Internship Program and earn a relevant credential. After that, you’ll be required to apply for a state license.

Start a Dance Studio

Just like opening up a new gym or yoga studio, launching a dance studio will require quite a bit of planning. Again, you probably won’t need to pursue personal qualifications in dance or fitness. However, you will need to apply for a whole host of permits and take on adequate insurance. Likewise, you will most likely be subject to varying state regulations concerning health and safety.

Start a Juice Bar

You don’t have to get all hot and sweaty in order to launch a successful fitness business. Opening a juice bar is also a fantastic way to get plugged in to a vibrant fitness community. Better yet, you won’t need to bother with intensive physical training or strenuous accreditations.

In order to start a juice bar, you’ll need to decide whether you’re more interested in opening one from scratch or taking on a franchise. There are a few major chains across the globe that are always looking for new franchisees. A vast proportion of gyms are willing to lease space for in-house operations, too.

Remember: this list is by no means exhaustive. There are loads of niche sports and unique workout routines out there, and you should always pursue a business concept that you’re passionate about. Just remember to do your research first. Take a look at what the market is currently like, and try to spot any potential gaps. From there, it’s time to roll up your sleeves and get to work.

Zumba ClassSpin ClassYoga Studio Photos via Shutterstock

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Nash Riggins


Nash Riggins Nash Riggins is a Staff Writer for Small Business Trends and an American journalist based in central Scotland. Nash covers industry studies, emerging trends and general business developments. His writing background includes The Huffington Post, World Finance and GuruFocus. His website is NashRiggins.com.

2 Reactions

  1. Martin Lindeskog

    Nash,

    Thanks for all these business ideas re. fitness. I will show it to a friend who has a dating site called Fitness Date Club and a blog, Energy for Your Body & Soul (Mate).

  2. Aira Bongco

    I am seeing lots of people go into the fitness business on Snapchat and on Instagram. And people are buying because it is always in-demand all year round.

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