Big Changes Coming to Twitter’s Character Limit

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Twitter's Character Limit

In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when  it was announced there would be changes coming to Twitter’s character limit and the way we will tweet.

3 changes to Twitter's Character Limit

When news of new ways around Twitter’s character limit were announced, people rejoiced, screamed emphatically, and waved their hands in a similar manner as if they didn’t care. The soon-to-be technical structure of a tweet is something many of us, especially in the world of marketing, have been requesting for years now. Elements such as the ability to not worry about a person’s handle, new methods of retweeting and not needing to worry about the URL of a picture or a link in a reply is a boon to the Twitterverse. However, it would behoove us all, especially us marketers, to remember to heed the words once spoken by Ben Parker, “… with great power comes great responsibility.”





Twitter’s Character Limit Tweaked

The majority of the power that I am referring to here can be found at the beginning of the extended tweet structure above. As you can see, the 140-character count is now considered in the space after a user’s Twitter handle(s) and before a link whether that URL is an image, GIF or link to a web page. This new extension allows for up to 50 auto-populated handles to be mentioned in an individual tweet.

The potential issue here is a simple one: SPAM. Think about how a tweet with 50 people in it would look. It would be inadvisable, to say the least, to tweet to that many people, especially unsolicited, at once just because you can. There are certain rules of engagement in social media that must be followed and they include following regular social cues in order to hold a conversation with people and not jumping into conversations that you weren’t invited to. And speaking of that …

Twitter has also dropped the worst kept secret hack on the platform, the “[email protected]” convention. Replies are now broadcast automatically instead of only to those who follow both you and the person to whom you are replying. Once again, we’ve reached another point where we as marketers can show that we know how to use Twitter responsibly.

The spirit of the initial change that resulted in the “[email protected]” convention was one that focused conversations like that on the parties in the conversation. It provided a small layer of protection for the people conversing as well as cleared other users’ streams of conversations. To quell the justified fears of people jumping into conversations to which they have not been invited, we can simply not jump into conversations wherein we have not been invited.



As a whole, changes coming to Twitter’s character limit appear to be beneficial to users and that is something that we should all be happy about. With that being said, we must remember all that we should do in order to make Twitter a place those who connect with us want to be. Showing our worth in that way makes everything better.



Twitter Photo via Shutterstock



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Personal Branding Blog


Personal Branding Blog The Personal Branding Blog is part of the Small Business Trends Publisher Channel, offering branding and career advice from Dan Schawbel and his team of experts. The blog helps professionals build a powerful brand to remain competitive in the job market.

4 Reactions

  1. Martin Lindeskog

    I wonder how this will pan out… 😉

    I am all for replying @ several users in the same tweet, but I wonder if spammers will jump on the bandwagon.

  2. Yes exactly! This update of adding 50 users in one tweet will only add a boon to spammers as they could easily spread out their promotional tweet to 50 users in one go.

  3. I think this update happened last month only . But not sure that it will encourage spamming.

  4. I guess it will definitely encourage the spammers. And wow now they post to 50 users in 1 time…Thats not cool

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