Wix Unveils New Innovation: Websites That Design Themselves Using AI

artificial design intelligence

You’ve heard of artificial intelligence — AI — the machine-learning process that can drive cars, answer questions and beat humans at chess? According to an announcement released today from website builder Wix, you can now add web design to that list.

Wix has developed the world’s first website-building platform that uses artificial intelligence — what Wix refers to as “Artificial Design Intelligence” (ADI) — to create a site automatically for you, right in front of your eyes.

Wix ADI is specifically designed to eliminate the most significant challenges of building a website — time, design and content creation,” the announcement says.

Given that small business owners typically have little time to develop a site themselves or adequate budget to afford a web designer to do it for them, the new Wix feature may come as welcome news.

Commenting on today’s announcement, Nir Zohar, Wix president and COO, told Small Business Trends in a telephone interview that, “Two of the key things business owners struggle with are the site’s design and content. They ask questions, such as, ‘How do I build the right content for my site?’, ‘What’s the right layout?’, or ‘What pages do I need?'”

Small Business Deals

Zohar said that, for ten years, Wix has used technology to solve web design problems, and Artificial Design Intelligence is no different.

“Our team worked hard for two years to create the first-ever artificial design intelligence,” he said. “We drew on our vast knowledge base of how people build websites, which informed the development of ADI.”

How Wix Artificial Design Intelligence Works

Wix combined data from the experiences of more than 86 million users to create algorithms that ensure each site’s design will be, in its words, “stunning” and “complete.”

Wix Artificial Design Intelligence starts by asking the user five questions:

  • What will the website be used for?
  • Do you need any special features or capabilities? (an online store, appointment booking capability or a blog.)
  • What is the name of your business?
  • Where is the business located?
  • What design style do you want?

“You answer those five questions, press a button and Wix automatically creates the site for you within minutes,” Zohar said. “Each is custom-made, designed as if by a pro and absolutely unique. There are billions of different options, so your site will not look anything like the next guy’s.”

Once the user answers the questions, Artificial Design Intelligence produces what Wix calls “structures” consisting of text, images, site and page titles — all the building blocks needed to make a finished site. Then, it then goes through a filtering process to remove things that wouldn’t make sense to a human and, after that, chooses color schemes and design styles from which the user can select.

It then puts together sections and compiles pages, to complete the site. Users can make changes, edits and additions, to further customize the design. This site, JessKellyTrainer.com, was created using ADI.

jess kelly training wix artificial design intelligence

Also, instead of Wix ADI developing the site for the user, it can show the person how to do it, step-by-step, the announcement says.

Wix Artificial Design Intelligence Features

Each Wix ADI-designed website is unique. The Wix algorithm selects from billions of combinations to create a one-of-a-kind site, exclusive to the user. Also, because ADI uses artificial intelligence, it learns as it goes, customizing the site based on what it knows about the user’s needs and business category.

ADI gathers content from across the web. Rather than relying on the user to gather content — which is often where the website design process bogs down — ADI takes care of it, drawing from sources all across the web, including social channels. Users can choose to add the content, or not.

Users can customize their sites. As mentioned above, once ADI completes the site design, users can change themes, edit text, add photos and more. Wix offers an extensive image library from which users can select.

ADI emphasizes aesthetic appeal. Wix wants each site to have a “stunning” (there’s that word again) design that changes based on the business’s needs, and it depends on ADI to make that happen.


Although professional web designers may take exception, Wix Artificial Design Intelligence may be the answer to many a small business owner’s needs due to its ability to self-design a site that, according to the company, is aesthetically pleasing and content rich.

When you think about it, that’s all the qualities a website needs to be useful in helping a business meet its sales and marketing goals.

Wix is rolling ADI out gradually and it will be available to all its customers within a few months, says the announcement. 4 Comments ▼

Paul Chaney Paul Chaney is a Staff Writer for Small Business Trends. He covers industry news, including interviews with executives and industry leaders about the products, services and trends affecting small businesses, drawing on his 20 years of marketing knowledge. Formerly, he was editor of Web Marketing Today and a contributing editor for Practical Ecommerce.

4 Reactions
  1. Interesting. But is this highly customizable? I like the fact that it designs itself. But there is an issue of customization. Not so much in changing color and text but more in adding images and making the site completely represent your brand.

    • I watched a demo and it does a pretty good job. You can make edits afterwards, to further customize.

  2. This is awesome! I love wix. Just another dynamic feature to add to their already easy to use website builder! Can’t wait!