It’s not uncommon for businesses to get a bit ahead of themselves when it comes to growth opportunities. But you need to have the basics covered before you can really experience success. The tips below include some insights from members of our small business community about some basic business strategies you may have overlooked.
Say Thanks and Build Engagement
Thanking your customers isn’t just good manners. It can also be a way for you to boost engagement. This Process Street post by Benjamin Brandall explains how you can use your company’s thank you page to boost engagement among website visitors.
Establish a Realistic Work Schedule
You need to establish a schedule that allows you to put your all into your business without burning yourself out. Take lunch breaks, for example. You need to take a long enough break to recharge your batteries, but not so long that your work suffers. You can share how long you normally take for your lunch break in the poll in this Small Business Trends post by Executive Editor Shawn Hessinger.
Write Persuasive Business Content
If you use content as part of your marketing strategy, you need to learn to be persuasive. In this Enchanting Marketing post, Henneke Duistermaat shares some power words you can use to spruce up your content. You can also see discussion surrounding the post over on BizSugar.
Make Sure Your Content Stays On Brand
Content marketing can be a great way to get the word out about your business. But if you want to create content that’s part of a strategy and doesn’t confuse your customers, you need to keep it on brand. Scott Pittman of Reef Digital shares thoughts on keeping content on brand in this post.
Simplify the Payroll Process
Payroll is essential if you’re running a business with employees. But the process doesn’t need to be overly complicated. In this CorpNet post, Charles Costa includes some tips you can use to simplify the process of setting up and managing your business’s payroll.
Avoid These Blogging Mistakes
Blogging has been a popular content marketing tactic for businesses for years. But plenty of bloggers and entrepreneurs still make mistakes when it comes to blogging. Here, Mike Brown of The Blogging Buddha lists some of the most common blogging mistakes made by experienced bloggers and entrepreneurs. And BizSugar members comment on the post here.
Get Started With CRO
CRO, or conversion rate optimization, is an important part of running an ecommerce business. But it doesn’t have to be complicated. Even newbie business owners can get started with CRO using the tips in this Search Engine Journal post by Andrew Raso.
Avoid Offering Review Incentives
Positive online reviews can be very beneficial to your business. But that doesn’t mean you should offer incentives to your customers to leave them. As Mike Blumenthal points out in this GetFiveStars post, there can actually be several downfalls of seeking positive reviews with incentives.
Don’t Underestimate the Appeal of Snapchat
Social platforms like Snapchat can gain popularity really quickly. And in those cases, you don’t want to realize the viability of a platform too late. In this Better Than Success post, Ileane Smith shares why Snapchat’s appeal is spreading beyond just millennials. And BizSugar members discuss the post further here.
Use Employee Referral Incentives to Build Engagement
Building a great team is an essential part of running many types of businesses. And if you want to build a team that’s actually engaged with your business, you might consider utilizing employee referral programs. McKenzie Stephens of Marketing Innovators details how those programs can benefit businesses here.
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Set a schedule and follow it. It is important that you track everything and be constant with all of your efforts.
Writing effective content is important. It does not only drive engagement. It also creates a list of loyal readers for your website.
Defining your brand from the beginning will help you tailor your messages in every content you produce. This way, it will have the same tone and the same message.