Want to master online marketing? There’s so much that goes into creating an effective strategy. But members of our small business community have plenty of marketing knowledge to share. Read on for some of their top tips for taking your online marketing to the next level.
Solve These CRM Problems
Customer Relationship Management is a key part of communicating with customers online. But every CRM system presents its own challenges too. In this SBA post, Anita Campbell explains some of the biggest problems businesses might run into when implementing a CRM system and how to solve them.
Change Your Social Media Mindset
There are some common myths about social media that could be hurting your online marketing efforts. In this post on Strella Social Media, Rachel Strella details what some of these myths are and how to avoid them to make your social media strategies more effective. BizSugar members also share thoughts on the post on the community.
Use These Link Building Techniques to Push Traffic and Revenue
Link building isn’t just a cheap way to bring in customers via search anymore. It involves actually building relationships with other bloggers, businesses and site holders and then nurturing those relationships with visitors once they get to your site. Moosa Hemani of SETalks shares some link building tips here.
Generate Sales Through Social Media
Making sales doesn’t mean you have to have individual salespeople push your offerings onto different consumers. You can actually use social media to generate sales. Neil Patel outlines some tips for doing so in this post.
Pay Attention to Bounce Rate
Your website’s bounce rate is a stat that measures how quickly people leave your website after clicking on one of your pages. To improve your website and this rate, you need to first understand what it is and why it’s important, as Mike Allton of the Social Media Hat details here. You can see further discussion about the post over on BizSugar.
Boost Your Ecommerce Sales With Email Marketing
Email marketing can let you communicate and form relationships with lots of different customers. Even if you have an eCommerce business, you can use email marketing to boost sales. This post by Vanhishikha Bhargava of Exit Bee includes tips for doing just that.
Create Interactive Content Your Audience Will Love
If you look at content marketing as just a way for you to share a specific message, you might not be getting as much out of it as you could. Instead, creating content that lets your audience interact with you can be more helpful for both your business and your audience, as James Pointon explains in this Right Mix Marketing post.
Master the Time Zones for International Marketing
Marketing a business online means having the potential to reach consumers all over the world. But if you want to actually reach those consumers when they are likely to act on your messages, you need to master the time zones. Bettina Specht provides some tips in this Litmus post. And the BizSugar community shares input too.
Learn From Abandoned Shopping Carts
Running an eCommerce business means providing a very specific type of customer service. You have to create a positive experience for customers on your site. So when they do things like abandon their carts before completing a purchase, there’s usually something to be learned from that. This post by Leslie Simpson on Carts Guru includes some lessons you can learn from abandoned shopping carts.
Send the Most Relevant Emails to Recipients
Perspective customers on your email list don’t want to receive canned emails that look like they could have been sent to anyone. If you want to provide the best online experience for all of your customers, you need to know how to send only the most relevant emails to each of your customers. Scott Heimes explains more in this Marketing Land post.
If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: firstname.lastname@example.org
Trick Photo via Shutterstock