Email Marketing STILL Not Dead, New Podcast Claims

Email Marketing STILL Not Dead, New Email Marketing Podcast Claims

“Email marketing is dead.” If you’ve been involved in the world of marketing over the last few years, you’ve likely heard that declaration more than once.

But a new podcast wants to bring a new perspective to that discussion about email marketing. Email Marketing’s Grave is a new podcast from the team at marketing solutions provider PostUp. And you can subscribe on the podcast main page to never miss a future episode. Or download the podcast via iTunes or on SoundCloud.

Email Marketing Podcast Offers Ideas, Tips and Advice

PostUp Product Marketing Manager Andrea Bridges-Smith, who hosts and runs the podcast, said in a phone interview with Small Business Trends, “Email marketing gets declared dead a lot. Everyone’s always excited about the latest social media platform popping up every two minutes. But email has been around for awhile, so no one’s that excited about it anymore. But those of us in the industry who are dealing with it every day and seeing all of the innovation and potential for it to bring about different relationships than the ones you can have with social media, we think it’s really exciting. So we want to sort of turn that notion of email being dead on it’s head.”

The first episode, titled “How to Make Email Sexy Again,” features an interview with Jeff Kupietzky, CEO of PowerInbox. He and Bridges-Smith talk about some of the changes that businesses are making with their email marketing efforts and where they see the industry going over the next several years.

Bridges-Smith thinks there’s plenty of room for innovation still. From companies including animated GIFs and videos to news tickers and other unique formats, email doesn’t just have to feature static text anymore. And she’s excited to feature those types of ideas and innovations in future podcast episodes.

The first episode of Email Marketing’s Grave is just about 15 minutes long. But Bridges-Smith says that future episodes will probably be around a half hour in length, and released every other Wednesday. Since she has plenty of experience with podcasting, both on a personal and professional level, Bridges-Smith will continue to host and produce each episode, with a rotating roster of guest interviewees.

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“What I want is for people to get excited about email again,” Bridges-Smith says. “We’re going to be discussing trends in the industry and the evolution of the industry. We’re going to take a look at email marketing programs from all different kinds of people. There’s a lot of attention paid to retailers and eCommerce businesses and their email marketing programs. But there’s a lot of other interesting people out there like publishers and media companies that are experiencing a real resurgence now. It gives publishers the ability to have real relationships with their audience, especially when we now have adblocking taking away revenues and social media where algorithms keep changing to make it harder for businesses to connect with their audiences. There are a lot of cool things people can do in email now that we couldn’t do a few years ago. So we want to celebrate that.”

Email Photo via Shutterstock

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Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

8 Reactions
  1. People are still using email for communication and this is the reason why email marketing is still effective.

    • Exactly! you always have to reach people where it’s convenient for them – and that still includes email!

  2. Hey Annie 🙂

    Glad to meet you and thanks for sharing such informative post on email marketing podcast. Glad to know about the podcast for email marketing. Now a day people are became trendy and prefer to use the latest social media platform and they always be excited about it.

    I agree that email marketing is playing important role till now but Podcast may be more effective and useful than email. Due to easy method of using email, many people have email account and this is the reason to of email marketing is still effective and useful in online world.

    Both are important for different purpose in online marketing but it depends on user that which they like most. There are many amazing reasons to use email till now and are 10 times better than any other platform to use.

    Thanks for sharing such wonderful article.
    – Ravi

  3. Hi Annie,
    Email Marketing’s Grave certainly has a catchy podcast title. Best wishes for an innovative and creative approach – similar to what works for email marketing.
    I agree that it’s worth studying email engagement. Rand Fishkin with Moz is warning about email ending up in spam accounts or not reaching inboxes. Email that’s not wanted could affect your email algorithms. His brilliant advice is to email the first 300 people who join your list. This sets up an engaged community or readers. Think of the interest potential to tell your readers about your responses and what’s happening in your community. ~Keri

  4. Email is still very useful and relevant. It’s a great way to individually reach out to the customers when you take into consideration the mobile devices. Some software providers, like GetResponse, offer now marketing automation. I don’t think that email can be replaced by other channels. It should be considered as a vital part of a strategy.

  5. Great post Annie,

    Thanks for sharing helpful information with us. I totally agree with the point that email marketing is still not dead.Yes, few people believe email marketing is outdated and fails to produce positive results. However, to be very frank our organisation at first believed in this myth. Therefore, we actually saw some significant positive result once we started with email marketing. Our marketing team involved themselves in this activity using a hybrid email marketing called EasySendy Pro. We saw some vast improvement in our email open rate and click through rate. Therefore, as per my experience I can confidently say that email marketing is not dead at all , it is still effective .

  6. Email can be a very powerful tool when you take the personal approach. Too many emails I receive have the same, impersonal messages trying to sell to my business without even knowing our business name. All this spam makes it hard for people who actually take the time to offer value to be seen.
    Much love to the people who actually put effort into what they send!