Want to advertise on Facebook but not sure where to start? Especially if you’re working with an advertising budget of $50 or less, it’s important to have at least a general idea of the best ways to spend your limited budget on Facebook ads before getting started.
Although every business’s means and goals will differ, there are some guidelines you can use to get the most out of your Facebook advertising dollars. Here are some tips for spending your Facebook advertising budget wisely.
Cheap Facebook Advertising Strategies
Understand the Types of Ads
Not all Facebook ads look the same. There are a few different options you have when choosing the ad type and placement. Currently, you can choose from a mobile news feed ad, desktop news feed ad, right column ad and Instagram ad.
The type of ad you choose will depend on what you hope to accomplish through your ad campaign. For instance, if you are trying to promote a new mobile application, your ad is likely going to be most relevant to those using Facebook on a mobile device. But if you’re marketing to an older, less mobile-inclined audience, you might lean more toward a desktop news feed ad.
Choose Your Objectives
From there, you have to choose the actual objective or objectives that you’d like to accomplish through your Facebook ad campaign. So you can set up your ad to do something specific, like get people to your website, get them to sign up for your newsletter or get them to like your Facebook page.
It’s important that you carefully consider what type of action you want potential customers to take in order to best benefit your business. For example, if you’re working on launching a new line of products but want to build a customer base first, you likely want to get people to sign up for your list rather than just visit a website where there’s nothing to buy yet. You can even create ads to do more specific things like get people to download a mobile app or find your local business on a map. The more specific you’re able to get with your business’s goal, the better your chances of your marketing dollars bringing you real results.
Be Specific About Your Audience
In addition, if you choose a relevant audience, the people who see your ads should be more likely to actually engage with them. So instead of just letting your ads show up for any Facebook users, use the targeting tools available to get really specific with who you want to see your ads. You can narrow down the audience by location, age, gender, interests and more. Or you can even choose to reach people who already like your business on Facebook or people who are friends with those who like your business on Facebook.
The more specific you’re able to get with your audience, the more value you’re likely to get because your ads will only reach those who are actually likely to be interested in what you have to offer. Say you’re a mobile gaming company. Even if you think your games can appeal to pretty much everyone, there are ways to filter so that you only reach the most relevant consumers. First of all, you can make it so that your ads only show up for mobile users. You can also try to reach those who have indicated an interest in gaming. And if your games are only available in one country or language, you can narrow your audience using those factors as well.
Consider the Timing
You can also choose the timing of your Facebook ad campaigns to make the most out of your budget. Facebook ads run until the budget you indicated runs out or your end date is reached. That means that before you even start a campaign, you get the ability to select the length of time you’d like it to run.
This might seem like an arbitrary selection. But especially if you’re promoting a launch or a new offering, the timing can be a major factor. So if you set your budget at $50 and you only want your ad to run for a week so that you can get a lot of attention for a brand new offering, your ad is going to be seen by a higher volume of people in that time than if you let your ad with the same budget run for a month. Overall, your reach should be about the same. But if your goal is to play up a launch or a seasonal or limited time offering, a shorter time frame could be in order.
Break it Up Into Smaller Campaigns
If you’re not exactly sure what type of ad is going to be best for your business or if you have a few different objectives you’d like to accomplish, you might also consider breaking up your budget into a few smaller ad campaigns. Facebook allows you to make changes to your ads, budgets and time frames throughout the whole process. So if you want to try out a few different types of ads, you can do that.
Then, check in to see which ads are bringing in the best results. If some ads aren’t performing how you’d hoped, you can pause those campaigns and change the ads. Or if others are performing better than you’d expected, you can even increase the budget for those ads instead.
Evaluate Your Progress
Like most online platforms, the world of Facebook advertising is constantly changing. Even if one type of campaign worked well for you in the past, it doesn’t mean it’s going to continue bringing you those same results in the future. So it’s important that you constantly monitor the results of your ad campaigns so that you can make any necessary changes or reconsider your strategy going forward.
In addition, if you’ve used Facebook ads in the past, you can consider some more advanced features like the ability to remarket to people who have already visited your website in the past. This type of feature allows you to get even more specific so that your ads reach those who have already shown enough interest in your business to visit, but who just may not have been ready to make a purchase at the time.
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Another great thing you can do is just offer a very low bidding price. If Facebook then shuts down the campaign and doesn’t provide you with reach because the bid was too low then simply duplicate the campaign and run it again. This works and here’s the case study to show you just how: https://www.adngin.com/blog/publisher-tools/duplicating-stuck-facebook-campaign-increase-reach-case-study/
Thanks so much for the information Jon
Great tips Annie.