Last year, when landing page software company Leadpages raised $27 million in Series B funding, company CEO Clay Collins said he was also going to purchase two or three companies and make larger bets.
Collins has kept at least part of his promise by acquiring marketing automation company Drip recently.
The move is aimed at helping Leadpages add new automation and visual campaign building capabilities to its portfolio.
What the Acquisition Means for Small Businesses
In a statement Collins said, “This acquisition will help our customers convert more leads into customers. Some of the best marketers I know have been asking Leadpages to integrate with Drip, so we started digging into the product. What we found was a solution available at a small business price point that was better than $100K+/year automation solutions marketed to Fortune 500 companies.”
Drip allows users to create email campaigns, workflows and broadcasts for lead nurturing and customer engagement. Its platform boasts advanced workflow automation, customer journey mapping and lead scoring features, among others.
Leadpages, on the other hand, is a popular marketing software used by businesses to generate leads on the web, in emails, via text messaging and on social media.
By bringing Drip’s technology to its platform, Leadpages will provide a more dynamic digital marketing experience for small and medium-sized businesses.
Rob Walling, Co-Founder and CEO of Drip, said “the partnership will provide customers with access to a larger network of resources to further support customer growth and performance.”
Collins agreed, “We will continue to provide robust integrations between Leadpages and all other major marketing platforms. Similarly, Drip will continue to maintain its open API and support integrations with other lead generation and landing page solutions, even if they’re directly competitive with Leadpages.”
Leadpages for Solopreneurs
With more than 43,000 customers, Leadpages is one of the most prominent lead generation and landing page platforms in the market today.
It offers a standard package for home businesses and solopreneurs at $25. The package comes with features such as unlimited landing pages, advanced HTML export, email support and more.
“The addition of the Drip team to Leadpages will make for the best product development team in small business marketing software,” said Collins. This will benefit small companies and solopreneurs interested in generating new leads, he said.
Minneapolis-based Leadpages was founded in 2013.
Drip was founded in 2012 with headquarters in Fresno, California. The company will retain its office in Fresno, while its CEO and co-founder Rob Walling and other team members will move to Leadpages’ headquarters in Minneapolis.