Harry Potter is back – or at least, another book starting with that name will be released this weekend. Harry Potter and the Cursed Child, a book written by Harry Potter author J.K. Rowling, which is actually based on a play of the same name, is slated to hit bookshelves on Sunday.
The book, which takes place about 20 years after the original Harry Potter stories and follows the adventures of Harry and his son, is already breaking pre-sale records. And it is expected to be the best selling book of this year.
But with the year only half over and a book that hasn’t actually been released yet, how can people be so sure of this title’s impending success?
Simple – name recognition.
J.K. Rowling’s original set of Harry Potter novels created so many incredibly loyal mega-fans that anything else with the name “Harry Potter” in the title is likely to be a huge success.
The Value of a Loyal Customer
That level of reader loyalty certainly isn’t normal. But it’s something that other authors and even businesses should strive for.
If you provide something that consumers love, then continue putting out great products or services year after year, you’re going to build some loyalty. Once you have that, even the name of your company or product line is likely to gain some pull with customers. They might even sign up to buy before you’ve even released your latest offering.
Hogwarts Photo via Shutterstock