If you happen to be browsing on Amazon’s site and you’ve wondered how many items are available from the online mega retailer, click right here . As of this posting, there were 366,874,689 items being offered for sale, which is quite daunting if you’re looking to introduce a new product and compete with the hundreds of millions out there. Granted there are many departments, but even a simple search for watches turns up more than two million items.
In order to give startups a leg up when breaking into this vast online marketplace, Amazon introduced Launchpad  last year.
Crowdfunding sites like such as Kickstarter and Indiegogo and accelerators like Y Combinator have partnered with Amazon to identify products with the greatest potential and placed them into the Launchpad product listing.
Unlike other listings, Launchpad products get in-house advertising, a widget on Amazon’s storefront landing page, and a more user friendly format for potential buyers. The creators of the products also get videos and a larger space to describe their items in detail allowing them the potential for a greater personal connection with customers.
To give a better idea of the kinds of products the platform accepts, here are 30 items available on Launchpad with a bit about each.
Amazon Startups Products You Can Buy on Launchpad
Withings Aura Smart Sleep System
The Aura  sleep-tracking system monitors and improves your sleep quality by waking you up at the best time in your sleep cycle with dedicated light and music programs. The device works with Spotify and over 10,000 web radio stations. After you set it up under the mattress, you can track your sleep on your smartphone (though only on iOS devices so far).
The product follows a trend in sleep and other personal fitness and health tracking products. The system is available for $299.95.
ICE Portable Wireless Floating Bluetooth Speaker
Like something out of science fiction, this floating Bluetooth speaker  orb spins above a magnetic base in the air with 10mm of ground clearance. And its creators say it is capable of reproducing music at very high volumes without distortion.
The novelty factor alone is a great selling point, but this product also highlights the connectivity theme in so many tech products with its use of near field communication (NFC) and a cost of just $149.99.
Bluesmart One – Smart Luggage
Unlike the Modobag , which you can ride, the Bluesmart One  must still be pulled. But the carry-on connects wirelessly to your smartphone so you can keep track of your luggage, and check to be sure it’s locked and underweight all from your mobile devie. And it has a charging dock, with two USB ports that has up to six charging cycles for your phone.
The compact design, the connectivity, charging option and 3G + GPS tracking makes this suitcase an attractive item for the business and weekend travelers at $439.99.
Nucleus Anywhere Intercom
Nucleus  uses the functionality of Alexa  and a wide-angle HD camera to allow video chats throughout your home. It lets users see the entire room and everyone in it so the whole family can participate.
By adding Alexa , Amazon’s cloud-based voice service, this product no doubt improved its chances for being accepted. Additionally, it is portable, very functional and goes beyond chatting because of the Alexa integration. And again the product is available for just $242.
GOLF TAGS Real-Time Golf Tracking and Game Analysis System
This product brings the trending technology of metrics to the game of golf. Golf Tags  tracks club distances, shot dispersion, greens in regulation, course strategy putting and performs scoring analysis. You can check the stats on Android Wear, Pebble, Samsung Gear and Magellan Echo as well as other phones and other smartwatches.
Golf is not for everyone, but the people that play it are extremely passionate and they are known for spending on tools to improve their game. This product requires no batteries to replace or recharging and provides the engagement needed to improve a player’s game all for a cost of just $99.99.
Remocam RMCU-1508 Smart Home Security Camera
Using what the company calls patent-pending infrared Smart Home technology, the product monitors with HD live streaming, records with a motion sensor and uses a Smart Home feature to control your electronic devices.
Security is in huge demand, whether in the physical or digital world. And the Remocam  uses its Smart Home technology to monitor your home day or night at a cost of just $199.
Modular Robotics MOSS Zombonitron 1600 Kit
The product represents modular robotics at its best. Each MOSS  block is a different part of a robot, and what you get depends on the combination of blocks you put together. The kit is powered by a rechargeable LiPo battery and an extended battery block, along with motors, light and proximity sensors.
The product could potentially appeal to parents, kids, tinkerers, technology buffs and others. So adding it to Launchpad was probably a no brainer because of its broad potential customer base. The price of $199.95 also likely made it a logical inclusion.
Boosted Dual+ 2000W Electric Skateboard
Until very recently, the skateboard has pretty much been powered by the rider. But Boosted  has 2,000 watts of power to help skateboarders coast effortlessly along. And that’s not all. According to the company, the new skateboard has the world’s only dual-drive system, meaning riders can accelerate up any hill and brake to a complete stop on the way back down. It has a maximum speed of 22 mph with a range of 7 Miles.
Skateboarders have always been passionate about their sport, and many are eager to try new innovations. This product was obviously a good choice for Launchpad. Even at $1,499, it has already sold out on Amazon and the company site. (Don’t you wish this had been your product?)
gLink Garage Door Remote
Garage door openers are meant to add convenience, but too often they are just one more piece of tech to fret over. gLink  turns your iOS and Android phone into a remote without having to worry about battery, power cord or other maintenance. Each unit supports up to 10 permanent users with AES128, bidirectional authentication and dynamic password.
The price, convenience — at $44.99– and functionality gLink provides makes it an ideal product for Launchpad. Again, the potential customer base is huge.
CreoPop Cordless 3D Printing Pen
Finally 3D printing is in the mainstream. CreoPop  is extending the popularity of this technology to a cordless, handheld device that lets your draw with filaments to create 3D objects.
The selling point of CreoPop is proprietary photopolymers that cure under LED lights instead of PLA melted plastic. This means it is cool to the touch when finished. And, at $84, it represents an affordable way to get into 3D printing.
TORCH APPAREL T2 Bike Helmet
The Torch  helmet has two very large surfaces of light that wrap around to the sides for greater visibility. It can run for up to 6 hours on steady beam setting or 36 hours on flash. The lens has an explosion proof 9h hardness tempered glass and oleo phobic coating to prevent oil stains and fingerprints from smudging it.
With more people riding bikes, the helmet appeals to both fitness and safety. And at $149.99 it will be hard to resist.
Brushee PocketSized Toothbrush 1 Pack
What about a throwaway toothbrush, pre-pasted, with floss and pick, and already FDA-Approved to boot. A cheap and convenient product, customers will likely be unable to resist these for their car, gym bag, travel bag and elsewhere at a cost of just $3.49 per pack.
Oral hygiene is never a hard sell, so Brushee  has that going for it. The reviews for this product are not bad, with most people liking it, and a lot of suggestions that should make the next generation even better.
Kinsa Smart Thermometer
This smart thermometer is FDA-cleared, doesn’t need batteries and works with iOS and Android devices. All you have to do is plug Kinsa  into your smartphone and you get accurate readings in seconds. It creates profiles for everyone in the family, time stamps the temperature, tracks health history and offers real-time guidance on what steps to take.
An invaluable tool for parents, or anyone else for that matter, the device is reasonably priced at $19.99, and the fact that it doesn’t need batteries makes it highly practical.
QardioArm Wireless Blood Pressure Monitor
This is a clinically validated monitor that meets both US and European Standards. It measures systolic and diastolic blood pressure levels and heart rate with irregular heartbeat detection. The device works wirelessly with the free Qardio App allowing you to upload, store and share data on iOS, Android and Kindle devices.
There’s a trend toward being more proactive with healthcare, and the QardiArm  provides the hardware and software to make that possible. The technology is easy, accurate and useful at a cost of just $84.35.
EcoWasher Pro Detergent Free Laundry System
The EcoWasher  Pro cleans your dirty laundry without detergents. An oxidation process turns cold water into a powerful cleaning agent that even gets rid of bacteria and germs detergents and hot water miss. Not to mention, you will no longer have to use chemicals that have caused a wide range of reactions on toddlers and others to wash your clothes.
An environmentally friendly product for something we all do, the laundry, the $230.76 price tag might give customers pause. But when you take into account how much detergents cost, the onetime price definitely seems worth many of the benefits it provides.
Ride Scoozy Electric Bike
The Scoozy  is a 350 watt direct drive electric bike that gives you 20-40 miles per charge with a cruising speed of 20 mph.
For people who work and shop close to home and want to contribute to improving the environment, this is a great product — even at $1,399. Not having to deal with traffic, parking and gas are also great selling points.
Soylent Ready to Drink Food, 12 Pack of 14 oz. Bottles
Sometimes you are so busy you forget to eat. That is where Soylent  comes in with a 100 percent vegan replacement meal you can drink. You can use it as a base for a smoothie. The carbs come from beets, protein from soy, and healthy fats from renewable algae sources.
The market is full of protein bars and shakes with questionable ingredients. Soylent is a better alternative when you want a quick and healthy replacement meal, for vegans and carnivores alike — and the $32.30 cost for a 12 pack makes it seem cost effective too.
Here’s the world’s first smart, microwave-to-erase-and-reuse notebook. That alone should be enough to get most people’s attention. The Pilot FriXion pens are essential for the best outcome when it comes to erasing what you write with your microwave. If you want to share your notes, you can use the app with your iOS or Android device to send your notes to Google Drive, Dropbox, Evernote, iCloud, OneNote and more.
Rocketbook  has a novelty factor along with being practical. However, with tablets and phablets essentially doing the same thing without the need for a “nuking” and a $27 price tag, it remains to be seen how the product will do with customers.
Automatic: Connected Car Adapter
Automatic , a connected car adapter, decodes the check engine light, gets a live insurance agent in case of an accident, promotes good driving habits, monitors speed, coaches teen drivers and is compatible with Amazon Echo.
Going to the mechanic to find out what that check engine light means can be costly. And the adapter, at $79.99, is likely to also get the attention of a lot of DIY’ers and weekend mechanics.
Osmo Coding Set
Osmo Coding introduces your child to code early so he or she can learn a very practical language in our technological world at an early age. But the product also improves problem solving and logic skills, which have applications beyond computers.
Being multi-lingual is more important than ever, and coding is becoming a very useful language to learn. At $49.95, this is a timely educational tool likely to appeal to many.
Canary All-in-One Home Security Device
Canary  provides real-time video stream of your home with 1080p HD camera, automatic night vision, 90+ dB siren, motion-activated recording, auto-arm/disarm, and instant access to local authorities, all for $174.43. It also monitors the air quality, temperature and humidity all connected to the internet and available on your iOS or Android device.
With connectivity a prevailing theme with many Launchpad products, the Canary adds even more functionality for monitoring your environment.
RIF6 Cube 2-inch Mobile Projector
The Cube  is a 2-inch portable mobile projector with 20,000 Hour LED light and 120-inch display. It works with phones, laptops, tablets and gaming consoles and costs $245.49.
With remote work and collaboration now part of almost all organizations, the Cube has potential beyond entertainment.
Tagged as the world’s smallest wireless scanner for your smart phone, tablet, PC or MAC, PocketScan  was conceived of after one too many trips to the library by the creator.
Just like the Cube, this device has great potential in today’s workforce and is reasonably priced at just $149.
Petnet SmartFeeder iPhone
If you leave a big bowl of food out for your pet, your furry friend will more than likely eat all of it. The Petnet SmartFeeder  and app provide remote and scheduled feedings, manage portions, notifications and food delivery for the feeder.
Obesity is as much of a crisis for pets as it is for people, and the SmartFeeder can help combat this problem though at $314.98 certainly not without cost The fact that you can control it remotely ensures your pet gets the right amount of food all the time.
Revolights Eclipse Bicycle Lighting System ($199)
The popularity of biking has inspired many innovations. The Revolights  system puts lights on the biggest thing on the bike (beside the rider), the wheel. The light is visible from 360 Degrees, and a smart rear brake light blinks when you are slowing down.
Men’s Journal Magazine voted it, “The Best Bike Lighting System in the World,” and if you see the video, it makes a great case for the product. According to the National Bicycle Dealers Association there were 17.4 million bikes sold  in 2015, so there is a big market for Revolights which seems priced right at just $199.
GlocalMe G2 Global Mobile Wi-Fi Hotspot
GlocalMe  is the world’s first 4G global mobile WiFi hotspot with support in more than 108 countries. It has 4G/3G speeds with cloud SIM technology that doesn’t require a local SIM card.
The tool might not be for everyone, but at just $159 for power users it is a great backup when you can’t find the right connection. The built-in 6000 mAh power bank also charges your smartphone.
ActiveDesk Electric Adjustable Height Standing Desk
ActiveDesk  is a DIY frame for an adjustable standing desk with automatic smart memory keypad. The DIY kit, priced at $499, only includes the frame without a top, memory pad and height motors.
The full version of this desk is used by people at Google, Uber, Quora, HubSpot and AppSumo. The company has a strong customer base, but the DIY version might be a great way to add to it.
Aquaovo Alter Ego Personal Water Filter
Alter Ego  has a proven technology that has been used for more than 10 years. The bottle filters up to 750 liters or 198 gallons of water by getting rid of urban contaminants such as chlorine and arsenic, as well as 99.9 percent of Giardia and Cryptosporidium.
Since it is aimed at a somewhat niche market, the $194.97 price may be too much for some.
CUFF Lisa Smart Necklace
The CUFF Lisa necklace  is a beacon that lets you create a community of people you want to alert in case of an emergency.
This is a great safety product anyone can use, but especially seniors and individuals that may have dementia or related disorders such as Alzheimer’s. The $46.98 price tag should be reasonable given its important use.
Autel Robotics X-Star Premium Drone
Unlike cheap drones  you find listed elsewhere, the Autel X-Star  is a premium drone priced at $899 with a 4K Ultra HD video camera capable of live view up to 1.2 miles away and a flight time of up to 25 minutes.
The drone market is saturated, and it will take exceptional features to get the attention of consumers. The X-Star has noteworthy specs, but it will face great competition from the likes of DJI Phantom.
URB-E Black Label Electric Folding Scooter
With a 20 mile range and a top speed of 15mph, the URB-E scooter  also charges your smartphone. At $1,699, it is 100 percent built in America with quality materials, including carbon fiber and American aircraft-grade 6061 aluminum.
The company says it is the world’s most compact, foldable electric vehicle. The sooter created by an award winning industrial designer and a former lead engineer at Porsche. For people that want quality and are willing to pay for it, this might be the scooter for them.
If you have the next great item and you want to sell it on Launchpad, you have to register as an Amazon vendor and provide details about the product. The company then determines if there is demand for it based on an initial order shipped to Amazon’s fulfilment centers. If you are approved, you will pay a five percent incremental referral fee in addition to the regular referral fee Amazon charges for sold items.