Twitter is going to start splitting ad revenue with content creators who post videos on its platform. The company hopes that this move will make it more competitive with other social platforms like Facebook and YouTube. And actually, Twitter is giving about 70 percent of ad revenue to content creators, making it an even better deal than YouTube.
However, YouTube is already a more established platform for those looking to raise some money through their content. So influencers and content creators already know they can make money there, whereas Twitter could be seen as more of a risk at this point.
Even so, there’s no rule stating that everyone has to choose only one platform for their online videos. And a lot of influencers and online content creators already use more than one social platform to reach their audience.
So Twitter doesn’t have to convince people to leave YouTube or any other platform. It just has to convince them to use Twitter in addition to those platforms.
The Takeaway on Financial Incentives
Small content creators who are already producing video for YouTube may see this an additional opportunity for revenue. All they need to do is post video they are already sharing on other platforms on Twitter as well. Twitter’s strategy could also inspire small businesses. Giving your community financial incentives to engage can often boost the visibility of your brand. Look for ways to reward members of your community for visiting your website or sharing your social media posts. You may be surprised by the results.