Dear Small Business Trends,
All right already, I get it. 2016 is the year that small businesses must develop mobile apps  and going mobile is more important and affordable than ever .
So, I’m gonna build a mobile app for my small business  because I want to reap the benefits  and keep up with my competitors , but before I start, I have just one question: what should it do?
Thanks in advance for your reply,
Small Business Owner
Great question Small Business Owner! The pressure to build an app for your small business is as great today as the pressure to build a website was back in 2005.
While you can find a lot of information about the ‘Why’ and the ‘How’ of mobile business apps  online, it’s harder to find information on the ‘What’. In other words, what should your small business app do?
How to Make Apps That Your Customers Will Love
We took to the web to dig up the information you need to figure that out and put our findings into the infographic below. Also, make sure to look underneath the infographic for more details.
Feel free to share this infographic (attribution required) on
your own site by copying and pasting the code below:
<p style="text-align:center;"><a href="https://smallbiztrends.com/2016/08/make-apps-customers-want.html"><img style="border:none;width:100%;" src="https://smallbiztrends.com/wp-content/uploads/2016/08/here-s-what-customers-want-your-mobile-app-to-do-small.png" alt="Here’s What Customers Want Your Mobile App to Do" /></a></p><p style="font-weight:bold; font-style: italic; text-align:center;">This infographic first appeared in <a href="https://smallbiztrends.com/2016/08/make-apps-customers-want.html" target="_blank">Small Business Trends</a>.</p>
How do Business Needs Align with Customer Desire?
One interesting detail we uncovered while researching the infographic was this chart  from Clutch:
So, how closely did the top three reasons in the chart above align with what small business customers want your app to do? Are there ways to make both sides happy?
As the statistics in both the infographic above and the table below demonstrate, there sure are!
|Reason Businesses Created a Mobile App||What Your Customers Want Your Mobile App to Do|
|Improve Customer Experience||
|Become Competitive in the Market||
Dear Small Business Owner,
Thank you for writing! We’re glad you’ve decided to move forward and we were thrilled to help you figure out what your mobile app should do.
Best of luck!
Small Business Trends