If you\u2019ve noticed some of your favorite brands missing a few letters from their logos lately, it\u2019s not a glitch. All those missing A\u2019s, B\u2019s and O\u2019s are actually part of a global effort organized by the UK\u2019s National Health Service. The #MissingType campaign is designed to raise awareness and encourage more people around the globe to donate blood. It\u2019s an interesting concept for a campaign. Seeing some missing letters from a company\u2019s logo might not immediately make people think about the importance of giving blood. But if enough companies get involved and if the NHS is able to get its talking points out effectively, the campaign could be a win for both the organization and the companies involved. This is a Great Example of Socially Responsible Businesses in Action So far, big names like Morgan Stanley, Tesco and even the Sydney Opera House have gotten involved, removing the A\u2019s, B\u2019s and O\u2019s from some of their branding and signage. Getting involved in causes like this one isn\u2019t a new concept for businesses. But #MissingType does serve as a reminder that there are always new and different ways for businesses to show their support for important issues. Even if your small business doesn\u2019t have any A\u2019s, B\u2019s or O\u2019s in its name, there are plenty of different ways you can get involved with charitable organizations and causes. And when consumers see your involvement in those causes they care about, it could help your overall reputation in the long run too.