Giving your business a boost doesn’t have to be difficult or incredibly time consuming. In fact, there are some essential elements of building successful businesses that can sometimes get overlooked. These suggestions from members of our small business community include some small but important things you can do to boost your business right away.
Include These Essential Features of a Small Business Website
Your small business website serves as the online face of your business. And it can also provide any number of important functions. While each small business website should be different, there are some essential elements that can make them great, like the ones outlined  in this post on Techlofy by Prince Kumar.
Entice Customers to Binge Watch Your Product Videos
Videos can really enhance your product pages with additional information, views and storytelling elements. But for them to really work, you need to get customers to actually watch them. This post on the Kissmetrics blog by Shayla Price includes  some tips for getting people to binge watch your product videos.
Find a Fundable Startup Market Opportunity
There’s a lot that goes into finding a great startup opportunity. But one of the essential elements of any idea is its ability to get funded. Martin Zwilling of Startup Professionals Musings explains  more in this post about finding fundable startup opportunities. And BizSugar members discuss  the post further here.
Use a Digital Marketing Strategy to Increase Marketing Impact
A digital marketing strategy can help you keep all of your online and mobile marketing goals organized so that you’ll be better equipped to actually reach them. For that reason, Erik Newton of the BrightEdge blog suggests  that using a digital marketing strategy can increase your marketing impact overall.
Achieve the Ideal State of Marketing
Marketing is an essential part of running any successful business. The actual activities that go into marketing can vary from business to business. But there are some elements you can include to find the ideal state of marketing for your business. Scott Rayden discusses  the idea in this Marketing Land post.
Get Mind-Blowing Traffic From Pinterest
Pinterest has been steadily gaining popularity among consumers for a few years now. And that popularity means that it can be a great tool for businesses looking to attract online consumers. This Mostly Blogging post by Janice Wald includes some thoughts  on the potential power of Pinterest. And the BizSugar community also weighs in here .
Learn How to Write Effective Web Content
Communicating with your customers online is becoming increasingly important. And content marketing can help you get those messages out effectively. But you need to understand how to write content that’s actually effective first. Jireh Gibson shares  some tips in this Media Shower post.
Nurture Email Leads in Your Digital Marketing Funnel
Once you gather leads from your website or opt-in forms, you need to have a plan for actually converting those leads into customers. Nurturing leads is a huge part of that, as Mike Gingerich discusses in this post . He also offers tips for how to actually craft your emails.
Get Started With Facebook Instant Articles
Facebook has become such a huge part of how many businesses interact with their customers. So new or changing features like Facebook Instant Articles can have a big impact. In this post, Rebekah Radice explains  Facebook Instant Articles and how they can help small businesses. You can also see discussion  about the post over on BizSugar.
Take a Weekend Business Break
Hard work is an essential ingredient for any small business. But working hard constantly without ever taking any breaks can be draining and ultimately hurt your business in the long run. In this CorpNet post, Nellie Akalp challenges  entrepreneurs to take a break over the long weekend, and explains why that is important.
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