Snapchat Introduces Sunglasses to Record Video in Effort to Differentiate (Watch)

If you’re in the market for a new pair of sunglasses, there’s a new brand to consider. Snapchat — yes, that’s right, Snapchat — just revealed a new product: sunglasses that record video.

Like the popular smartphone app, the glasses record video in ten second increments. But since they’re wearable, it gives the user more freedom to record their daily lives.

The glasses cost $130. But this is likely just the start of some new products from Snapchat. The company actually just rebranded. Its website now states the company’s name as Snap, Inc. and describes it as a camera company.

This is an interesting shift for the popular mobile app. But after Instagram released Instagram Stories, which includes many of the same features as the Snapchat app, the company needed a way to differentiate itself.

Brand Differentiation Sometimes Takes a Lateral Step

Releasing sunglasses, cameras and other physical products to go along with its app could prove to be a difficult process for the company. But it shows that there are plenty of different ways for businesses to expand and distinguish their offerings. And that goes for your business too.

It might have seemed like a natural progression for Snapchat to simply add some extra features to its app. But the company went a different direction. And that could just set it apart enough to succeed.

Image: Snapchat/Newsy

More in: 1 Comment ▼

Annie Pilon

Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

Leave a Reply

Your email address will not be published. Required fields are marked *


How to Build a Better Ecommerce Website

Maximize performance and drive more sales. Take your ecommerce website from OK to great, in just 4 steps. This eBook will show you how to audit your website, SEO your website, review your responsive template, and optimize for conversions.

No, Thank You
By submitting this form, you are allowing Small Business Trends to process your request, store your personal data, and pass your information to Criteo subject to their privacy policy which states that you have a right of access, modification, and erasure of your personal data. Criteo will send relevant content that is suitable to your profile. These rights may be exercised at any time by emailing [email protected]