Vegetarians Want a Choice, Is In-N-Out Burger Listening? (Watch)

If you’re a vegetarian, there probably isn’t much you can eat at an In-N-Out Burger. You can order some fries or a burger without the meat, which would basically be just some cheese, lettuce and tomato on a bun. But that’s about it.

Now, a group called the Good Food Institute and some vegetarian supporters are trying to change that. Thousands of people have signed a petition on calling for In-N-Out to add veggie burgers to its menu.

Popular fast food chains like Burger King, Taco Bell and Wendy’s already offer some vegetarian options. So In-N-Out wouldn’t be the first.

This also isn’t likely the first time In-N-Out has considered adding veggie burgers or some kind of vegetarian option to its menu, since this isn’t even the first petition of its kind that has circulated online. So it’s possible that the restaurant chain did some research and simply decided the cost wouldn’t be worth it.

Pay Attention to Customer Requests, Even if You Can’t Fulfill Them

But when people care enough about something to send a petition, it’s usually something that the involved business should at least look into. In-N-Out may find that there are more vegetarians in its potential market than before. Or it might again find that the cost would be too high.

It’s the same in your small business. You may not be able to act on every customer complaint or suggestion, but at least you should be paying attention.

Image: Newsy


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

2 Reactions
  1. Kathi Kammerdiener

    I think this petition is ridiculous. In and Out Burger is about BURGERS… MEAT.. Veggers have other places to go to meet their request for non-meat meals.. Leave In and Out alone. What they do, they do well, and the attempt to get them to accommodate a minority more than they already do ( cheese sandwich) is a bully move. Their bottom line will have no effect, we meat eaters obviously have kept them in business, and will continue to do so.

  2. As multi decade customers of In-N Out, we are happy with the way it is. Why let a small minority of diet fadists
    change an excellent fast food restaurant.
    Let them go where they are appreciated and leave the millions of satisfied customers in peace.