If you’re a vegetarian, there probably isn’t much you can eat at an In-N-Out Burger. You can order some fries or a burger without the meat, which would basically be just some cheese, lettuce and tomato on a bun. But that’s about it.
Now, a group called the Good Food Institute and some vegetarian supporters are trying to change that. Thousands of people have signed a petition on Change.org calling for In-N-Out to add veggie burgers to its menu.
Popular fast food chains like Burger King, Taco Bell and Wendy’s already offer some vegetarian options. So In-N-Out wouldn’t be the first.
This also isn’t likely the first time In-N-Out has considered adding veggie burgers or some kind of vegetarian option to its menu, since this isn’t even the first petition of its kind that has circulated online. So it’s possible that the restaurant chain did some research and simply decided the cost wouldn’t be worth it.
Pay Attention to Customer Requests, Even if You Can’t Fulfill Them
But when people care enough about something to send a petition, it’s usually something that the involved business should at least look into. In-N-Out may find that there are more vegetarians in its potential market than before. Or it might again find that the cost would be too high.
It’s the same in your small business. You may not be able to act on every customer complaint or suggestion, but at least you should be paying attention.