Frederick is a San Francisco-based marketing automation platform for local services. The platform helps class and appointment-based businesses to increase revenue using fully automated, data-driven marketing.
The platform analyzes small business management systems, intelligently combining historical customer and transaction data with utilization information to highlight potential empty times and days that businesses can promote to targeted customers. The platform sends automated emails and texts to specific customers who are most likely to be interested in your service, rewarding repeat clientele with special offers.
A Look at Local Marketing Automation Software Frederick
How It Works
The service integrates with your existing management or calendar system to identify data, including real-time availability and customer history, as a way of driving the smartest marketing campaigns.
The company uses a proprietary technology platform that translates appointment info into a personalized marketing plan. All appointments made though the service instantly sync with your calendar, giving you all this information in one place. The company says this will help you run your business more efficiently.
You can also market your services to your customers on the go using Frederick’s text messaging service. The service lets you fill open slots and book more appointments using Frederick’s smart text messages. The service provides you with your own trackable phone number that you can put on your website or anywhere else where your business is listed. Your customers will automatically receive a thank you and an opt-in option to receive special offers. You can also use the service to send targeted texts to clients that don’t visit regularly. But with all these features, Fredericks says you still maintain complete control of the services that get promoted.
Frederick Acquired by Booker
Frederick was, back in March, acquired by Booker, a platform that develops, supports and markets cloud-based management systems for service and appointment-based businesses such as spas, salons and hospitality businesses.
“Booker has had experience integrating with Frederick as a software partner, so we knew first-hand that it provides a level of intelligence and effectiveness that is leaps and bounds ahead of its competition. Frederick’s intuitive, data-driven marketing gives business owners a real opportunity to reclaim the thousands of dollars lost on empty chairs and slow days. It also provides important insight into the quality of service delivered, which can be used to drive reviews, feedback and referrals,” said CEO of Booker Josh McCarter in a press statement. “This is the new face of what we call ‘service commerce.’ It encompasses an integrated suite of commerce and marketing tools that enables service businesses to attract and retain customers, book appointments, optimize customer satisfaction, improve yield management, and take payments in a single, simple solution.”
The acquisition has accelerated Booker’s expansion into new local service verticals like auto repair.
Despite the acquisition, Frederick continues to retain its brand yet, as part of Booker, the service is able to gain instant access to the expansive customer base that includes more than 110,000 professionals in more than 10,000 locations across the US, the company says
Personalized marketing messages? I think that they can work. Because it shows that you are paying attention to what your customers are doing.