Medium is a platform for publishing long form content. There are about 100 million users per month. The site offers useful sharing features that make it more like a social media site. However, there’s not much to distract from the main content. Writers and publishers can use it to gain brand awareness or create viral posts.
38. Facebook Messenger
Though Facebook Messenger falls under the Facebook umbrella, it’s essentially it’s own social media channel at this point. Brands that want to connect more personally with target customers can download the app and respond to customer inquiries or move sales along.
39. Facebook Marketplace
Another Facebook creation, Facebook Marketplace offers an easy way for people to buy and sell goods locally. It’s probably not going to be the main social media marketing strategy for local businesses. However, if you have a small shop like a vintage store, you can list products you’re ready to move and connect with others via Facebook. If you provide a positive experience, you may even garner some repeat business.
BizSugar is a forum for sharing business related content. You can post articles, comment on posts and interact with other users. BizSugar is a sister site to Small Business Trends. There are about 2 million users on the business-centric social media site. As a result, it may be a useful social media marketing channel for B2B businesses and bloggers.
What Is Social Media Marketing?
Social media marketing is the process of using social media channels to connect with consumers and spread awareness about your business, product, or service. Businesses can use social media marketing to increase awareness, promote products and sales, share useful content, and drive website traffic. Every company’s social media marketing strategy looks a bit different based on the channels they choose and the target audience they want to connect with.
What are the Top Social Media Channels?
The most popular social media platform by users is Facebook, with 2.7 billion. YouTube and WhatsApp have 2 billion global users, so they come in second.
Which Social Media Channel Should You Use to Market?
The social media channels marketing professionals choose for their strategies should really depend on who you’re trying to market to and what your goals are. For example, those looking to target Gen Z may be better served to create a presence on platforms like Instagram, Snapchat, and TikTok. Businesses like publishers that want their content to shine might opt for Twitter, Medium, and Flipboard. Many social media marketing strategies are likely to include big names like Facebook and YouTube.
The important thing to understand about social media platforms is they will give you access to the demographic you want to address with resources to maximize your reach. Understanding how to use these resources/tools is the key to truly optimize your marketing efforts on social media platforms.
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