What’s the best day to post a blog entry? Sunday, says a new blogging report released Oct. 27, 2016.
The “How to Build a Better Blog Than Your Competitors: 2017 Blogging Report” by integrated marketing analytics software company TrackMaven has also found that 3 p.m. EST is the best time to publish blog articles.
Blogging Insights for Your Business
The report shows businesses are blogging more, but with less impact.
Over the last five years, the average number of blog posts published per brand per month has increased by 800 percent. Across the same period, the average number of social shares per post (from Facebook, Twitter, LinkedIn and Pinterest) has dropped by 89 percent.
What’s surprising is the study finds longer posts are more shareable. In fact, posts that are 1200 to 1400 words long perform best in terms of shareability, with an average of 428 social shares per post.
But what’s not surprising is that blogs that are standard to fairly easy to read get more shares. Unsurprisingly, posts with a readability rating of “very difficult” perform the worst, with an average of 64 social shares per post.
Businesses Need to Take Blogging Seriously
Data reveals businesses that actively blog have a clear advantage over those that don’t. To give an example, 81 percent of U.S. online consumers trust information and advice from blogs.
What’s more, marketers that use blogs get 67 percent more leads than those who don’t.
For a savvy business owner, investing both time and money on blogs clearly makes sense. And a well-defined blogging strategy is a must to make the most of it.
For the survey, TrackMaven analyzed over 65,000 blog posts published on company websites from September 2015 to August 2016.
Sunday Photo via Shutterstock