Study Reveals Best Day to Post a Blog Entry

The Best Day to Post a Blog is Sunday, Blogging Report Says

What’s the best day to post a blog entry? Sunday, says a new blogging report released Oct. 27, 2016.

The “How to Build a Better Blog Than Your Competitors: 2017 Blogging Report” by integrated marketing analytics software company TrackMaven has also found that 3 p.m. EST is the best time to publish blog articles.

Blogging Insights for Your Business

The report shows businesses are blogging more, but with less impact.

Over the last five years, the average number of blog posts published per brand per month has increased by 800 percent. Across the same period, the average number of social shares per post (from Facebook, Twitter, LinkedIn and Pinterest) has dropped by 89 percent.

What’s surprising is the study finds longer posts are more shareable. In fact, posts that are 1200 to 1400 words long perform best in terms of shareability, with an average of 428 social shares per post.

But what’s not surprising is that blogs that are standard to fairly easy to read get more shares. Unsurprisingly, posts with a readability rating of “very difficult” perform the worst, with an average of 64 social shares per post.

Businesses Need to Take Blogging Seriously

Data reveals businesses that actively blog have a clear advantage over those that don’t. To give an example, 81 percent of U.S. online consumers trust information and advice from blogs.

What’s more, marketers that use blogs get 67 percent more leads than those who don’t.

For a savvy business owner, investing both time and money on blogs clearly makes sense. And a well-defined blogging strategy is a must to make the most of it.

For the survey, TrackMaven analyzed over 65,000 blog posts published on company websites from September 2015 to August 2016.

Sunday Photo via Shutterstock 4 Comments ▼

Shubhomita Bose Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news. She draws on 8 years of experience in copywriting, marketing and communications, having worked extensively on creating content for small and medium sized enterprises.

4 Reactions
  1. I tried getting blog traction for a really long time and wasn’t particularly successful. I was mostly posting at night though and not on Sundays. Finally I took the easy Route and just started an SEO company. Now I just direct traffic from my old blog’s that never made me any real money to that website lol.

  2. Interesting facts to say the least. We always try to post content at least 1 time a week and have a minimum of 1000 words per article. We can’t stress that enough give the customer something to chew on and be an authority in your niche check out our blog here

  3. While I don’t personally agree with Sunday being the best day to post (Monday is the best day for my niche), I do agree with the report’s suggestion that the most competitive day to post is Wednesday…during the lunch hour. I can attest to that fact because my posts tend to get lost in the sea of others, especially when it comes to social sharing.

    Not only was this article an eye-opener, it led me to the report where I learned a lot of useful information.

  4. How often a post is shared or retweeted has almost no impact on how much it is actually read or how much time people spend on the site. People often share something just because of a provocative title without even reading the article. This is especially true with liisticles. Anyone who has tracked actual click-throughs from social media through or their Facebook analytics knows this already.