Connecting with customers is an essential part of running a small business. There are many ways to potentially make those connections, including through lead generation, social media and more. Here are some specific tips from members of our small business community for building strong connections with customers.
Use These Proven Customer Acquisition Strategies
Gaining new customers isn’t always easy. But there are some proven strategies you can use to greatly improve your odds of acquiring new customers to your small business. Evan Tarver shares some of those proven strategies in this Plousio post.
Know Your Customers So You Can Beat the Competition
You can’t hope to be competitive as a small business unless you really know and understand your customers. In this post on the PeoplePerHour.com blog, Juste Semetaite explains how knowing your customers can really help you beat the competition as a small business.
Avoid These Social Media Marketing Mistakes
Social media can be a very effective way to reach out to and connect with customers. But you need to avoid the common mistakes included in this Start A Fire post by Rachel Bartee if you want your campaigns to be successful. You can also see discussion surrounding the post over on BizSugar.
Use These Small Business Lead Generation Techniques
In order to connect with your customers you first need to generate leads. There are many potential techniques you can use, like the ones listed in this post by Clement Lim on the limwriter blog.
Boost Your Q4 Social Advertising With These Tips
Social advertising can be a great way to reach out to your audience and customers. But you need to have a specific plan in place in order to make the most of your quarterly advertising budget. This Marketing Land post by Brad O’Brien includes some tips to help you boost your Q4 social advertising.
Build Trust With Your Sales Leads
In order to convert leads into customers, you need to build trust. You can improve your ability to build trust with sales leads with the tips in this post by Peter Seenan on the Leadfeeder Blog. And BizSugar members also commented on the post here.
Avoid These Mistakes to Help Your Blog Convert
If you want your blog to actually lead to more customers, then you need to make sure it’s converting. And there are some common mistakes bloggers face that lead to a lack of conversion. This Basic Blog Tips post by Christopher Jan Benitez includes some of those mistakes along with some tips for avoiding them.
Learn How to Use Instagram Stories
Instagram Stories can be a great way for brands to really connect with customers. But you need to understand exactly how to use it first. Here, Falynn Derderian of The Condiment Marketing Co. shares some tips for using Instagram Stories for food brands and more.
Consider Developing a Mobile App
If you want your business to connect with its customers, you need to be able to reach them on the platforms they use. And that means going mobile. This post on the crowdSPRING blog by Lauren Nelson includes some considerations small businesses should make when thinking about launching mobile apps. And the BizSugar community also shared input on the post here.
Use This Free Promotional Idea to Boost Page Views
You can’t connect with customers online unless you can first get them to visit your website. That means you need a promotional strategy. This post from Susan Solovic details a free idea you might recognize from your local theater group that can also help your small business.
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Customers photo via Shutterstock
Great roundup post, Annie! And thanks for the mention 🙂
It’s cool that you mention developing a mobile app as a way to build a community. And it makes a lot of sense — users of your mobile app can be considered as a community if you keep them engaged through your app.
It is important to consistently connect. Not just before the sale but after as well. If not, have a social channel that can help you connect with them.