People are spending more money on Halloween this year than they ever have before. And you might have Hillary Clinton and Donald Trump to thank for that.
Before this year, 2012 held the record for highest amount spent on Halloween. And there was even an uptick in 2008 even though the country was in the middle of a recession. So it stands to reason that people tend to spend a bit more on Halloween during election years.
That could be because of all those Trump and Clinton Masks you’ve likely seen around Halloween stores. But it could also be because people simply need a release from the stress caused by a long election season.
Whatever the reason, trends like this are important for companies to note. If you have a store that sells any Halloween supplies, you should be aware of people’s spending habits so that you can create messaging that’s most likely to get them to buy.
What You Can Learn From This Halloween Business Trend?
Halloween and the election might not seem like they have a lot in common on the surface. But tons of industries experience changes like this based on factors that aren’t directly related. So it’s important that businesses pay attention to trends in various areas to stay ahead in their market.