It’s easy for Halloween to be left out of your fall marketing plan.
After all, many adults think of the holiday as one for kids. And, as a business, you’re busy prepping for the all important Thanksgiving to Christmas shopping season with its Black Friday and Cyber Monday.
However, the marketing opportunities provided by Halloween are just too good to pass up. Yep, there are many ways to promote your business effectively around Halloween – promotions like the 10 in the video above.
Halloween Promotions Can Bring out the Child … er, Shopper in Everyone
Many adults look back at their childhood Halloween and remember haunted houses, rustling leaves and candy — oh, all that candy! In other words, adults have fond memories of October 31 and tapping into those memories is the key to promoting your business.
For example, people love to show off their creativity and holding a pumpkin carving contest can draw customers from far and wide, each person eager to use their honed, but sadly rarely used, skills to win the prize.
Dressing up your store or office for Halloween is another sure way to tug on those memories of long-gone days and attract passers-by into your location.
Even restaurants and food trucks can get into the act by using evocative fall tastes and smells to draw hungry customers into their web.
In addition, it’s so easy to brand items these days, a fact that provides two promotional opportunities that exist thanks only to Halloween: branded candy and trick-or-treat bags.
So what are you waiting for? Halloween is just around the corner and there are 10 ways to bedazzle and be-spell your customers. Best of all, no magic is required beyond the imagination and memories of yourself as well as your customers, all of whom will appreciate the walk down memory lane.
Make sure to also check out the full list of 15 Halloween Marketing Ideas for Your Small Business
Bat, People Shopping, White Bag, Candy Bar, Halloween Party, Cosmetics, Banner, Carving Pumpkin, Kids Carving Pumpkin, Pumpkin Soup, Halloween Decorations Photos via Shutterstock
Aira Bongco
There is just something about halloween that reminds you so much of your childhood. It is fun and you can also make money from the fun by joining in.
These are some great ideas to inspire the small biz owner for the holiday which can be a tough one to market with. Great video too!
Matt: Do you have food trucks in your area? What do they serve during Halloween? Trick, or treat? 😉