A Rose by Any Other Name …

Starbucks Nomenclature Business Cartoon

I love coffee, but I’m not really a Starbucks guy. Oh sure, I grab the occasional grande mocha, and I’m excited when the salted caramel is back, but mostly I brew my own joe at home.

But one day I was thinking while ordering about how interesting it is that Starbucks forced us all out of small, medium, and large into tall, grande, and venti. And later that day I was reading something about small and medium businesses and this cartoon sort of percolated up.

(Normally I write a better pun or joke at the end, but I think I need more coffee today.)

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Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website, Andertoons.com.

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