27 Video Marketing Statistics That Will Have You Hitting the Record Button


27 Money Video Marketing Statistics That Will Have You Hitting the Record Button

Over the past five years, the pressure to use videos as part of your small business marketing efforts has grown exponentially.

As a small business owner however, you’re constantly bombarded with “things you should be doing” and the “next best thing.” To many, video falls into the same categories.

Happily, the usefulness of video marketing has been proven many times over by compelling statistics like the ones below.



Take some time to look them through and you’ll be hitting the record button faster than you can say, “Money.”

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Video Consumption is Up and Heading Higher

According to Cisco’s Visual Networking Index, by 2019, global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic.

This data was backed up during a 2015 Q3 call, where Facebook founder and CEO Mark Zuckerberg announced that the social network was generating 8 billion video views daily, and while Snapchat had 15 times fewer users, it generated almost as many video views at 7+ billion.

People Often Prefer Video

Many people just like video more than text. In fact, 59 percent of executives would rather watch video than read text while four times as many consumers would rather watch a video about a product then read about it.

Seventy-four percent of millennials find video helpful when comparison-shopping while 60 percent prefer to watch a video to reading a newsletter.

Video Marketing is Super Effective

Video can increase your leads and sales and boost your bottom line:

Video Increases Your Marketing Reach and Duration

If you want to stay top of mind, you’ll be glad to know that 80 percent of users recall a video ad they viewed in the past 30 days.

Videos turn watchers into advocates as 92 percent of mobile video consumers share videos with others while social video generates 1200 percent more shares than text and images combined.

You’ll also get more visitors on your website using video because companies using video enjoy 41 percent more web traffic from search than non-users and video drives a whopping 157 percent increase in organic traffic from search engines.

Video Drives More Leads

If you’re looking for customers to take action, then consider adding video to your emails for a 200-300 percent increase in click-through rate. Another tactic: combining video with full-page ads boosts engagement by 22 percent.

Sell real estate? Then you’ll want to know: listings that include a video receive 403 percent more inquiries than those without.

Fifty percent of executives look for more information after seeing a product or service in a video. In fact, 65 percent of them visit the marketer’s website and 39 percent call a vendor after viewing a video.

Video Drives More Sales

According to 70 percent of marketers, video produces more conversions than any other type of content. This pays off nicely for ecommerce sellers who have found that using product videos can increase product purchases on an online store by 144 percent

Even if you don’t have an online store, including video on a landing page can increase conversion by 80 percent and after watching video, 64 percent of users are likely to buy a product online.

Video is effective on both desktop and mobile devices: the average conversion rate for websites using video is 4.8 percent compared to 2.9 percent for those that do not use video while 40 percent of customers state that video increases the chance that they’ll purchase a product on their mobile device.

Simply put, videos drive sales: 74 percent of users who watched an explainer video to learn more about a product or service subsequently bought it and 77 percent of consumers say they’ve been convinced to buy a product or service by watching a video.

Finally, 90 percent of users say that product videos are helpful in the decision making process and that’s a good thing.

Video Contributes to the Bottom Line

The biggest advocates for video marketing seem to be the businesses and marketers who use the approach. In fact, 76.5 percent of marketers and SMB owners that have used video marketing said that it had a direct impact on their business.

And finally, a doozy of a statistic: businesses using video grow company revenue 49 percent faster year-over-year than organizations without video.

Ready, Set, Action!

With these video marketing statistics in mind, you may want to make the studio your next stop. Go ahead, all the benefits of video marketing await.

Record Button Photo via Shutterstock

21 Comments ▼

Matt Mansfield


Matt Mansfield Matt Mansfield is the Tech Editor and SEO Specialist at Small Business Trends where he is responsible for directing and writing many of the site’s product reviews, technology how-to’s, and lists of small business resources as well as increasing the reach of our content.

21 Reactions

  1. Interesting post and this is really true that videos are brilliant ways to market almost anything on internet. And with the increasing numbers of internet users across the globe, companies are now investing more budget on video marketing which will grow rapidly in coming years.

  2. Aira Bongco

    Video is good for marketing. That is already proven. The problem is outsourcing it when you don’t have the skill to record one on your own. And that can be quite costly.

    • Matt Mansfield

      Not always Aira as today, you can use tools such as Powtoon, GoAnimate and Animoto to easily create high-quality video. However, if you want to shoot professional original footage, then the price does go up.

      • Matt, totally agreed with you. The cost to produce high-quality video has gone down significantly with better tools.

        My favorite one is Camtasia, my #1 go-to tool I used to create my membership site.

    • Stats show that good marketing videos are not “high quality” at all. As long as the message is solid that’s all that really counts. In fact, user generated content is more useful to drive brand trust than professionally branded content. Thus, no matter what your budget is, do not delay in incorporating video into your strategy.

  3. Video need not be expensive. If you have a smart phone that records video, or even a camera built into your laptop, you can position yourself in a nice soft light and create a video in the 60 seconds it takes to get your story across. The KEY with video is the story – the message. Whether you do it yourself or outsource it, know why you are creating the video, your goals and objectives, then develop a SCRIPT with a tightly controlled message that achieves those objectives. In my experience, the script is the place where issues either develop or are resolved. If your script has a message that resonates with your audience, your video will be a winner.

  4. One thing I will say is that although video is doing great for converting leads it is more effective for me lately to offer something that holds the promise of being consumed faster, like a checklist or a valuable template. And then like I said use the video to sell it. Maybe it’s just a sign of the times. Shortened attention spans.

  5. 69% of Internet traffic is video. This number will continue to rise. How do you differentiate your videos from others. IMO, you need animated, interactive or personalized videos. Currently, YouTube and Facebook are at war on video ads. You can literally get penny click on your video ads. It is an interesting battle.

    I agree with you though that people prefer video and the stats will go higher. You only have 5-8 seconds to grab viewers’ attention. Then, they are gone forever. Checkout video personalization demo on my site.

  6. Another aspect that helps with video marketing these days is people’s attention span. It gets shorter and shorter as technology advances and no one wants to read anymore, which is a shame in a way. Same issue if you’re video is slow and boring, no one will want to watch it. Creating an attention grabbing video that isn’t annoying will definitely help your conversions as well. Great article Matt.

  7. Really good article emphasizing about video marketing, I have been checking my analytics dashboard in both GA and gostats and amount of traffic from YT after some campaigns is amazing to see.

  8. There is a study by 2019, 80 percent of the online content will be video content. your article is almost justifying that.

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