April 26, 2017

10 Ways to Update Your Marketing Strategy for 2017


Marketing is constantly evolving. So if you want to create a marketing plan for the coming year, you need all the most updated tools and strategies. Members of our small business community shared some of their top tips in posts this week. Check out ten of the best ways to update your marketing strategy in the list below.

Use These 20 Essential Marketing Tools

If you want to take your marketing to the next level, you need the right tools. That means you likely need a lot of different marketing services that focus on different purposes. There are 20 different marketing tools that can be essential to your business listed in this Zaneguide post by Zane J. Heil.

Factor the Effects of Decision Fatigue into Your Marketing

Decision fatigue is a theory that can potentially keep your customers from making purchases. But if you factor that theory into your marketing, as this Two Feet Marketing post by David Lowbridge suggests, you can give your business a better chance. You can also see what BizSugar members had to say about the post here.

Write Winning Content for Short Attention Span Readers

Today’s consumers aren’t likely to spend a lot of time reading your content if it doesn’t grab their attention right away. That means you need to know how to write for readers with short attention spans, as this post by Lisa Froelings on The Sociable details.

Get More Local Website Traffic

For local businesses, online marketing is still essential. Local search tips like the ones in this Search Engine Journal post by Mandy Wodnick can help you get more local website traffic and reach more customers who are looking for businesses in your area.

Achieve Marketing ROI With These Tips

If you want your marketing efforts to be successful, you need a real plan and the ability to actually measure results, as detailed in this post by Rachel Strella of Strella Social Media. You can also see discussion about the post by BizSugar members here.

Use A/B Testing to Build Buyer Personas

If you want to effectively market your business, you need to create accurate buyer personas to give you an idea about who you’re marketing to. And you can use A/B testing to achieve that thanks to the information in this Kissmetrics post by Aaron Agius.

Make Your Blog Visually Appealing

Blogs can be great marketing tools for businesses. But you need your blog to visually appeal to readers and potential customers if you want it to have any impact. These tips from Neil Patel offer some ways for you to make your blog more visually appealing.

Get Influencers to Read Your Blog Posts

In addition, influencers can have a big impact on the effectiveness of your blog posts. This post by Tony Paull of Tony Paull Consulting features some ways you can get influencers to read your blog posts. And members of the BizSugar community also comment on the post here.

Consider These Small Business Conferences for 2017

Conferences can be a great way to network and improve your business’s reach. And there are many different small business conferences throughout the year for you to consider. Here are some for 2017 shared by Nicholas Milewski on the Plousio blog.

Dial in Your Visual Ads

When it comes to visual advertising, there are many different online tools and platforms you can use to create your strategy. This Marketing Land post by Brad O’Brien includes some tips for using platforms like Pinterest and Snapchat to dial in your visual ads.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to:  [email protected].

Strategy image via Shutterstock

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Annie Pilon - Staff Writer


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

6 Reactions

  1. Aira Bongco

    The Internet has really changed over the years. This is the time when quality is of utmost importance. It is also an age of new marketing methods.

  2. Things will really change. I saw some recent algorithm changes and this can change the way marketing is done.

  3. When it comes to marketing, you must be continuously learning. Never stop for everything becomes obsolete in time.

  4. Hey Annie,

    Thanks for writing such a beautiful and informative article. Marketing has really evolved so much in past few years. People love to to use new strategies to strengthen their marketing efforts and increase their sales. we actually learn some thing daily with our failures.

  5. Hi Annie,

    This is such a well-written and useful post! I totally agree with you that in the highly dynamic field of internet marketing, one needs to constantly evolve and adapt to stay ahead of the competition and survive.

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