Marketing is constantly evolving. So if you want to create a marketing plan for the coming year, you need all the most updated tools and strategies. Members of our small business community shared some of their top tips in posts this week. Check out ten of the best ways to update your marketing strategy in the list below.
Use These 20 Essential Marketing Tools
If you want to take your marketing to the next level, you need the right tools. That means you likely need a lot of different marketing services that focus on different purposes. There are 20 different marketing tools that can be essential to your business listed in this Zaneguide post by Zane J. Heil.
Factor the Effects of Decision Fatigue into Your Marketing
Decision fatigue is a theory that can potentially keep your customers from making purchases. But if you factor that theory into your marketing, as this Two Feet Marketing post by David Lowbridge suggests , you can give your business a better chance. You can also see what BizSugar members had to say about the post here .
Write Winning Content for Short Attention Span Readers
Today’s consumers aren’t likely to spend a lot of time reading your content if it doesn’t grab their attention right away. That means you need to know how to write for readers with short attention spans, as this post by Lisa Froelings on The Sociable details.
Get More Local Website Traffic
For local businesses, online marketing is still essential. Local search tips like the ones  in this Search Engine Journal post by Mandy Wodnick can help you get more local website traffic and reach more customers who are looking for businesses in your area.
Achieve Marketing ROI With These Tips
If you want your marketing efforts to be successful, you need a real plan and the ability to actually measure results, as detailed  in this post by Rachel Strella of Strella Social Media. You can also see discussion  about the post by BizSugar members here.
Use A/B Testing to Build Buyer Personas
If you want to effectively market your business, you need to create accurate buyer personas to give you an idea about who you’re marketing to. And you can use A/B testing to achieve that thanks to  the information in this Kissmetrics post by Aaron Agius.
Make Your Blog Visually Appealing
Blogs can be great marketing tools for businesses. But you need your blog to visually appeal to readers and potential customers if you want it to have any impact. These tips from Neil Patel offer  some ways for you to make your blog more visually appealing.
Get Influencers to Read Your Blog Posts
In addition, influencers can have a big impact on the effectiveness of your blog posts. This post by Tony Paull of Tony Paull Consulting features some ways you can get influencers to read your blog posts. And members of the BizSugar community also comment  on the post here.
Consider These Small Business Conferences for 2017
Conferences can be a great way to network and improve your business’s reach. And there are many different small business conferences throughout the year for you to consider. Here are some for 2017 shared by Nicholas Milewski on the Plousio blog.
Dial in Your Visual Ads
When it comes to visual advertising, there are many different online tools and platforms you can use to create your strategy. This Marketing Land post by Brad O’Brien includes  some tips for using platforms like Pinterest and Snapchat to dial in your visual ads.
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