The replacement of its I/O ports with USB Type-C with Thunderbolt 3 support is not going well at all with new MacBook Pro owners. This has led Apple (NASDAQ:AAPL) to cut the price of the USB-C adapters that will be necessary to connect their peripherals to the new laptops.
The Thunderbolt 3/USB-C ports have a different connector than that of USB-A devices and cables, which includes the iPhone sync cable. So if you don’t have an adapter, you won’t be able to connect your iPhone or many of the other peripherals MacBook Pro users rely on. For some users, it will mean buying multiple adapters.
In a statement provided to The Loop, Apple said:
“We recognize that many users, especially pros, rely on legacy connectors to get work done today and they face a transition. We want to help them move to the latest technology and peripherals, as well as accelerate the growth of this new ecosystem. Through the end of the year, we are reducing prices on all USB-C and Thunderbolt 3 peripherals we sell, as well as the prices on Apple’s USB-C adapters and cables.”
Details On the Apple Price Cuts on Adapters and Accessories
The price cut is effective immediately on all of Apple’s USB-C adapters and some of its USB-C cables. The discount range is from $6 to $20 for the following items:
- Multiport adapter with HDMI, USB, and USB-C from $69 to $49
- Multiport adapter with VGA, USB, and USB-C from $69 to $49
- USB-C to traditional USB adapter from $19 to $9
- USB-C to Lightning cable (1m or 3.2ft) from $25 to $19
- USB-C to Lightning cable (2m or 6.5ft) from $35 to $29
- SanDisk Extreme Pro SD UHS-II Card USB-C Reader from $49 to $29
- Thunderbolt 3 to Thunderbolt 2 adapter from $49 to $29
Apple is also cutting the price of its new LG UltraFine 4K and 5K displays
Apple Connection Photo via Shutterstock
The number & variety of dongles you need to connect Apple devices to anything is getting a little ridiculous, even by Apple standards.
For a brand that always have premium prices, I am wondering what the price cuts are for? Are they losing money that they have to do this?