As a small business, integrating SMS into a larger marketing strategy is a win-win. And with the new SMS4Act! app from Swiftpage, small businesses can send a text message directly from Act! to their customers and prospects.
Act! is a customer relationship management (CRM) software application that allows multiple users to share a single database to keep track of the details of clients. It has been around for more than 25 years, growing by integrating new technologies as they become available.
The latest such integration is SMS4Act! which was created with the maker of Act!, Swiftpage, in collaboration with MessageMedia. The new connection as the company calls it, is an add-on to simplify text messaging within Act! so users don’t have to go to another application.
Once you download it, you can start sending text messages, which are then recorded along with any replies. This is a great feature many small businesses can use to address regulatory compliances and protect their company.
Premium subscribers of Act! can get the service starting at $24.95 per month for 500 messages with the SMSStarter Plan. The SMS4Business Plan gives you 1,250 messages for $49.95, and you get 2,500 with the SMS4Business+ Plan for $69.95.
Act! is currently being used by six million businesses around the world to manage their relationships with their customers. It is a flexible application that can be used online, offline, and on mobile devices with on premises or cloud deployments.
For small business owners, texting is one of the best marketing tools you can use. According to a recent Dynmark report, text messages are opened at a 98 percent rate, and 90 percent are read within three seconds of being received. Whether you have 500 customers or 2,500, the $24.95 and $69.95 it would cost for SMS4Act! is a great return on investment with this type of participation rate.
I was thinking what this is about. So it is more about text marketing – reaching out personally through mobile phones. This is quite effective because of the personal factor.
It is quite effective, especially for a small business because it so affordable.