Getting feedback from your customers is critical. Feedback let’s you measure customer response to your product, service or brand and make tweaks where necessary.
But when it comes right down to it, the real question is how your customers prefer to provide you that feedback. (How you prefer to receive it is less important.) It’s best for you to be attuned to the way your customers prefer to communicate.
Which Customer Feedback Channel Work Best for You?
In the end, listening effectively to your customers is a huge competitive advantage. But knowing how to listen and where and from whom you get the best insight is also key.
Think about all the ways you hear from your customers and clients. Then let us know …
What is your most valuable customer feedback channel?
- In-Person Customer Interaction (31%, 434 Votes)
- Social Media (27%, 379 Votes)
- Online Questionnaire (19%, 258 Votes)
- Other (15%, 213 Votes)
- Telephone Survey (8%, 108 Votes)
Total Voters: 1,392
Feedback Photo via Shutterstock
More in: Small Business Trends Polls and Surveys