August 22, 2017

64 Percent of Top Performing Marketers Use Automated Email Weekly, New Report Says


64 Percent of Top Performing Marketers Use Email Automation Weekly, New Report Says

A majority (64 percent) of high-performing marketers send automated emails to their contacts at least once per week. And that’s how they generate the maximum number of leads.

The insight comes from the new 2016 State of Customer Journey Marketing Report.

Conducted by Cint.com, on behalf of San Francisco-based email marketing and marketing automation software company Autopilot, the study has revealed some more interesting insights.



A Look at Where Marketers are Investing In, and Succeeding With, Email Automation

Here’s are some key highlights:

  • Seventy percent of marketers rank social media as their top performing channel outside of email.
  • Eighty-one percent use data to personalize their marketing, and 54 percent say big data lets them deliver a better customer experience.
  • Seventy-one percent of high-performing marketers have mapped their customer’s journey; 88 percent say it’s driving better customer acquisition, satisfaction and retention.

Why Email Automation Makes Sense for Your Business

A growing number of small businesses are using email automation to nurture leads, foster personalized communication and reach more customers.

It’s also worth noting that email marketing has shown a steady 7 percent year-on-year growth, highlighting its relevance for small business owners.

Luckily, there are some nimble email service providers such as Vero and Mailchimp that can give businesses everything they need to automate email marketing.

The 2016 State of Customer Journey Marketing Report was conducted in August 2016. U.S.-based marketing and advertising decision makers aged 25 and over were targeted in multiple industries.

Sixty-one percent of respondents who work in small to mid-sized businesses were interviewed for the study.

Typing Photo via Shutterstock

5 Comments ▼

Shubhomita Bose


Shubhomita Bose Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news. She draws on 8 years of experience in copywriting, marketing and communications, having worked extensively on creating content for small and medium sized enterprises.

5 Reactions

  1. So, did the study conclude that sending email to all contacts every week is not too frequent? What were the opt-out percentages?

  2. Aira Bongco

    Email automation makes sense because you are busy. I get it. But for it to work, it should only be done when there is really a need to reach out. I think that emailing on a regular basis usually results to more unsubscribes.

  3. I think there are plenty of ways automation is a great benefit to subscribers, not just content owners. Fro the basic level of automating the distribution of content through to sending carefully crafted communication at key stages of the user journey.

    Even at it’s most basic, email automation can help deliver relevant content in a timely way that would be far too onerous as a regular manual job.

    I’m amazed at 54% using big data in their campaigns – it would be great to hear how they are making the most of this.

  4. I used email automation too. It helps us to get more new leads. Nice Content!

  5. I used email automation too. It helps us to get more new leads. However, there’s still disadvantages of using email automation. You should know that as a marketer. Anyways, Nice content!

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