Etsy (NASDAQ:ETSY) just announced a further simplification of it’ payment process by allowing buyers to use Apple Pay on the web.
Before this announcement, Etsy customers had to use the company’s iOS app in order to use Apple Pay. This of course required having to install the app on the phone. As of now, buyers can use Apple Pay directly to check out on the web with their mobile device or PC. This will require Safari for macOS Sierra or iOS 10.
The service is only available in supported countries, which currently is limited to Australia, Canada, France, Hong Kong, Singapore, Switzerland, the United States, and the United Kingdom.
Etsy Apple Pay for the Web
With this system in place, a purchase can be completed without adding any billing shipping information. When you are ready to check out, select Apple Pay and authorize the payment using Touch ID following the prompt on your device. As for security, Apple Pay uses a transaction-specific dynamic security code to protect your financial data.
Etsy has been improving the checkout experience, which started with the rollout of Express Checkout with Apple Pay on iOS in February of this year. Not having to fill out payment info on a mobile device was one of the many positives for Etsy buyers. Customers that don’t use Apple Pay or have a Touch ID-enabled iOS device can still enjoy a relatively pain free checkout with a stored credit card or PayPal, and Direct Checkout.
Sellers can have their customers buy their products using a credit or debit card, Etsy gift card, and other local payment methods if they have Direct Checkout enabled without leaving the site. Direct Checkout is available in more countries, bringing the total to 34, which includes the whole of the European Union.
This gives their market more options in buying goods in Etsy. Good news for the sellers for it may counter some apprehensions that users may have when it comes to buying. I just don’t know if Apple Pay is widely used. Or can credit cards be integrated with it?