Swiss Company Has a Creative Way to Remember Loved Ones

Swiss Company Has a Creative Way to Remember Loved Ones -- One That Highlights the Importance of Customer Relationships

Losing loved ones is something we all deal with.

It’s not easy, is it?

When we lose loved ones, one of the most important concerns is how that person will be remembered.

Lonité AG, a company based near Zurich, Switzerland, offers a unique way to remember and celebrate your departed loved ones. It’s called memorial diamonds.

So what exactly are memorial diamonds?

Simply put, they’re diamonds that are created using the remains of a deceased person. The hair and cremation ashes of the deceased are put through a process that eventually turns them into a diamond that loved ones can use to remember and celebrate them.

Pretty different, right?

The first memorial diamond came onto the marketplace in the early 2000’s. However, over the past few years, they have been steadily gaining in popularity.

There was more than one company claiming to be the first to have introduced memorial diamonds. However, the ability to create man-made diamonds from industrial carbon sources has been a possibility since the 1950s.

Lonité produces “diamantbestattung,” which translates to “Swiss Diamond Burial.” While there are several other companies who create memorial diamonds, Lonité is unique.

Most companies use only a small portion of the deceased’s ashes. Lonité’s diamonds are created using 99.99% of the deceased’s cremains. The company has made a number of technological advances that allow it to create many different types of diamonds.

Small Business Innovation Example - The Memorial Diamond

Why Memorial Diamonds?

As you already know, losing a loved one can be difficult. It causes grief and pain. It’s something we all deal with, isn’t it?

The reason Lonité exists is to provide comfort to those who have lost loved ones. They have created a unique way to remember those who have passed on. It’s a great service. Through Lonité’s memorial diamonds, a person can still maintain a connection to their loved one.

The great thing about memorial diamonds is that it gives you physical keepsake that you can have with you whenever you want. Lonité’s clients have enjoyed the comfort they have experienced as a result of their memorial diamonds.

It’s these factors that make memorial diamonds a wonderful alternative to traditional burial methods. While traditional burial can be incredibly expensive, memorial diamonds are not. As a matter of fact, on the lower end, a memorial diamond can cost about one third of the price of a traditional burial.

Why Are People Interested in Burial Alternatives

Memorial diamonds are not the only alternative to burial. There are many other ways to take care of your deceased loved ones.

These other alternatives include:

The reasons people are interested in burial alternatives vary depending on the family. Some would rather have a more eco-friendly way of burying their loved ones. In some cases, they want to have a better way of remembering their loved ones. Whatever the reasons are, alternative burial methods are becoming more and more popular.

The Process

When it comes to looks, there’s not much of a difference between memorial diamonds and natural diamonds, even when placed under a microscope. The only real difference is in how they are created.

Lonité creates their memorial diamonds by using a process that mimics how the earth creates natural diamonds. They extract the carbon from the ashes and then put it under extreme heat and pressure. After this is done, the carbon is purified and their diamond-making technology grows the carbon into diamonds.

How Long Does it Take?

The length of time it takes to create a memorial diamond can depend on a few different factors. The timeframe can range from a few weeks to a year. However, on average, it takes about 6 months to create a memorial diamond.

The length of time depends on how the customer wants the diamond to appear. If the client wants a colored diamond, the time frame will be shorter. If they want a colorless diamond, the process takes longer.

Sizes and Shapes

The size, shape, and color cannot be accurately predicted. Even though it’s being creating in a laboratory, nature still has an influence on how the diamond turns out.

It’s the chemical composition of the remains and the environment the diamonds are grown in that determine the size and shape of the diamond. In some cases, the diamond might be bigger than the customer expects. In other cases, it’ll be smaller. Of course, this is something that is explained to clients beforehand.

Hands-On Approach

When Lonité does business with a client, they don’t just take a transactional approach. They keep close contact with the client throughout the process. While the diamond is being made, the client will receive updates on its progress.

Not only that, clients can also get pictures of the diamond as it’s in the process. It’s this level of service that has made Lonité successful. It’s a lesson all entrepreneurs should take to heart, isn’t it?

In most cases, the last thing you want is a transactional approach. It gives a short-term gain, but sacrifices a long-term profitable relationship. Finding ways to keep in contact with your clients will increase their satisfaction with your company. They will be more likely to refer to others who might need your offering.


Lonité has found a way to give comfort and solace to their customers. By innovating in the memorial market, they have provided a way for people to feel as if they are still close to the loved ones they have lost.

It provides a lesson for small business owners who want to grow a thriving business. Focus on the relationship. Focus on making your customers feel what they want to feel. Do this and you’ll grow a successful business.

Image: Lonite 2 Comments ▼

Jeff Charles Jeff Charles is the founder of Artisan Owl Media, an Austin-based content marketing agency that specializes in helping professional service firms increase their influence and earn more clients.

2 Reactions
  1. A little weird? Yes.

    Kinda cool? Also, yes.