When It Comes To Planning Events, Be The Blue Peg!


Events are entertainment experiences. They are designed to captivate, engage and entertain. That's why you need to make your event stand out.

Events are entertainment experiences. They are designed to captivate, engage and entertain. They are designed to entice, capture and enthrall. They are time consuming. They can be expensive and stressful to organize and orchestrate. They require tireless commitment and focus. They can be the most fulfilling of endeavors to conceptualize and deploy successfully. They can be some of the most draining and spirit crushing behemoths to cajole and exploit. Most important … they are necessary.

Events are critically important components to organizations and enterprises of all sizes, in all markets, in all regions – and at all times.

Whether an entertainment venue looking to fill a theater, or a luxurious hotel is looking to fill rooms – or a corporate is looking to recruit a score of new client hopefuls, events can lead to open doors, new opportunities and create the outreach mechanism necessary to build brand awareness and industry positioning.

When planning an event, it’s essential to keep the following key components in mind:

  • Audience: Who are we trying to engage with this event?
  • Budget: What are we willing to spend to engage this critical audience?
  • Timeframe: What are our goals on a month-to-month basis to fulfill our objectives in delivering an event we can be proud of and benefit from in terms of business growth?
  • Hospitality: What are we going to do to captivate our target audience? Red carpets? Live music? Video entertainment? Fine cuisine? Amazing decor? How are we going to deliver an event that will make all feel welcome, engaged and invested?
  • Entertainment: What are we willing to do to deliver an event with entertainment production of the most professional levels? For our budget, what can we afford to spend to produce an event that is memorable for its entertainment value?
  • Marketing: What are we willing to do to promote this event? Signature invitations, social media campaigns, email campaigns, online advertising, video invitations for social media sharing, postcards, billboards, media partnerships, sales calls in the form of private invitations to influential clients?

While there are scores more key points to keep in mind as you move forward in the initial phases of conceptualizing and planning an event – corporation, entertainment venue, non-profit organization, community celebration, holiday celebration, wedding or more – it is critically important to secure these main points of planning.

Last, but not least, in terms of quick tips for your review when it comes to event planning…be the blue peg!

You Want to Make Your Event Stand Out

Don’t be afraid to be different, to command a bit of attention, to express unique ideas and to be the center of attention at a meeting.

There are no bad ideas when it comes to the creative process of conceptualizing a memorable and worthwhile event – share, share, share away! One idea could lead to a better one, which could lead to one that will make the event a signature statement for your company, organization, market or industry.

When it comes to conceptualizing and planning an event, don’t be afraid to be the blue peg! Stand out – occupy space, share ideas, engage in the planning process and motivate and energize all the blue squares around you as you work as a collective to build, build, build an event of true value, merit and measure.

Blue Pin Photo via Shutterstock

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CJ DiRoma


CJ DiRoma CJ is the owner and CEO of Station Avenue Productions, which is an event production firm she has operated for more than 20 years. In 2011, she founded Asterism Group, which today incorporates Station Avenue Productions as its event production and entertainment division. The Asterism Group includes Consumption Marketing and Little Flower Creative divisions, providing branding, marketing, graphic design and Web development services.

One Reaction

  1. Aira Bongco

    The problem arises when crating an event is done solely for making money. Sometimes, it can take the marketing off the picture.

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