53 Percent of Florida Businesses Optimistic as Retiree Migration Bounces Back


A surge in the migration of retirees to Florida has small businesses there optimistic about the future even while challenges facing them persist.

Florida businesses are feeling positive and for good reason.

The migration of retirees to southern states, which slowed in the aftermath of the Great Recession, has started to rebound. And more than half of Florida businesses (53 percent) are feeling optimistic.

The insight comes from TD Bank’s Small Business Outlook Pulse Check.



Although businesses are generally upbeat about the future, optimism has dropped 15 percent year-over-year.

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Surge in Migration of Retirees to Florida Fuels Optimism

Some of the key findings of the report are:

  • Forty-two percent of Central Florida and 44 percent of South Florida businesses feel the state’s growing population will benefit their enterprises.
  • Twenty-nine percent of Central Florida and 24 percent of South Florida businesses believe the growing retiree population with more disposable income will contribute to growth.
  • Nineteen percent of business owners in Central Florida and 22 percent of owners in South Florida believe the prevalence of tourism and seasonal residents provides the opportunity for a unique source of revenue.

Challenges Persist

While retiree migration has instilled a new sense of optimism in small businesses, challenges facing them continue to persist.

According to the report, local/regional economic uncertainty (27 percent) is the biggest challenge at the moment. It is followed by the national election/a new presidential administration (27 percent).

Small businesses in Florida are also concerned with healthcare costs (23 percent).

“Small business owners are typically cautious about protecting their bottom line and feel more significant impact from economic shifts than larger corporations,” said Ernie Diaz, Regional President for Metro Florida at TD Bank. “It is no surprise that they perceive general uncertainty around the national economy, interest rates and the new president as potential challenges to their operations.”

New Jersey-based TD Bank interviewed 300 small business owners in Central and South Florida for the report.

South Beach Photo via Shutterstock

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Shubhomita Bose


Shubhomita Bose Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news. She draws on 8 years of experience in copywriting, marketing and communications, having worked extensively on creating content for small and medium sized enterprises.

2 Reactions

  1. Not now with Trump elected! We will go back into recession, especially if he taxes imports and drops healthcare for 22 million people. Actually that is why I didn’t migrate to FL yet, I had expanded Medicaid in OH which your governor neglected to provide. So I’ve had to remain in Ohio until I got a full time job with full time benefits in October. In anticipation of finally being a snowbird I traveled all over northern and central FL looking for my sweet spot. But now that awful pervert has been elected, I’ll stay right here in Ohio where we have clean drinkable water and do NOT deny climate change. Maybe in 4 years when we get a real president I’ll be able to fulfill my life long dream to move back to FL where I went to college…

    • Please don’t bother yourself moving to Florida, which is the state that elected Donald J. Trump as our next president; instead, I see an out-of-country REAL experience as best for your liberal denial, perhaps Canada where health care is free (if you can get an appointment). Besides, we have a Republican-dominated state legislature that refused to expand Medicaid handouts for dreamers and dead-beats like you. Pervert? Perhaps your experience is showing!

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