Facebook (NASDAQ: FB) recently unveiled some new tools as part of its Live feature at the social network’s first Social Good Forum held on 17 November in New York.
The new tools include community help, safety check, an expanded fundraiser features, and nonprofit partnerships.
New Facebook Features for November 2016
Naomi Gleit, VP Social Good at Facebook, said the new tools are designed to “empower our community to do more good in the world and help keep them safe.”
Gleit detailed the updates and new features in a post on the official Facebook News blog:
- Community Help, a new feature that lets you ask for or offer help, including shelter, food and supplies after a natural disaster
- Safety Check, a simple way to let friends and family know you’re okay during a crisis, will now be triggered entirely by our community, not Facebook
- Expanding Fundraisers so people can raise money for more than 750,000 nonprofits and add a donate button to Live videos and posts
- Nonprofit partnerships with Movember this month and the Bill & Melinda Gates Foundation on Giving Tuesday
Mark Zuckerberg added in a related video post that ultimately the motivation for creating these tools is threefold. It is to try to prevent bad things from happening. It is to try to help out when something bad is happening. And finally, it is to provide ongoing help after something bad has happened.
Small businesses can leverage Facebook’s new tools to do more social good themselves, including fundraise on behalf of U.S.-based 501(c)3 nonprofits to help out those in need, donate or collect donations for worthy causes like women’s health, and more.
“We’re inspired by how much good comes from connecting on Facebook but we know we can do more,” Gleit stressed in the Newsroom post.
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