Norman Guadagno Norman Guadagno is Chief Evangelist and SVP of Marketing at Carbonite. Together with the Marketing team, Norman drives brand strategy, product marketing and overall market awareness for Carbonite worldwide.

4 Reactions
  1. I like the suggestion to get outside help if needed. Everyone has limitations. I imagine it’s a lot less stressful to bring outside expert services in.

  2. In most cases, find a professional to diagnose the problem and recommend solutions. Business owners should also learn not to panic and make the problems worse that they already, when you don’t have a clear understand don’t fix it yourself.

  3. No matter how prepared you are, something will eventually go wrong. How you handle a crisis is key to the success of your small business.

  4. I remember listening to a talk of a professional crisis manager. It is about anticipating what is about to happen and being prepared when it happens.