We’ve collected these social media statistics for small businesses from a variety of sources.
Last updated: November 20, 2016
GENERAL SOCIAL MEDIA STATISTICS 2016
- 97 percent of online adults aged 16-64 say they have visited or used a social network within the last month.
- Internet users have average of 7 social accounts, up from 3 in 2012.
- More than half of online adults (56 percent) use more than one of the five social media platforms measured in this survey:
- 8 in 10 internet users globally visit/use social networks on their mobile devices.
- People are most likely to use social media in order to keep up with friends (43 percent) or news (41 percent), or to fill time (39 percent).
- Around 1 in every 3 minutes spent online is devoted to social networking and messaging, with digital consumers engaging for a daily average of 1 hour and 58 minutes.
FACEBOOK STATISTICS 2016
- Globally, Facebook remains the top network for membership (84 percent) but YouTube edges ahead for visitors (87 percent).
- Usage statistics:
- 79 percent of Internet users (68 percent of all U.S. adults) use Facebook.
- Worldwide, there are over 1.79 billion monthly active Facebook users, which is a 16 percent increase year over year.
- 1.8 billion people log onto Facebook daily active users for September 2016, which represents a 17 percent increase year over year.
- Nearly 85 percent of Facebook’s daily active users are outside the US and Canada.
- There are 1.66 billion mobile active users for September 2016, an increase of 20 percent year-over-year.
- Everyone on Facebook is connected to one another by an average of 57 degrees of separation.
- The average Facebook user has 130 friends.
TWITTER STATISTICS 2016
- 24 percent of Internet users (21 percent of all U.S. adults) use Twitter.
- 82 percent of Twitter’s active users use the platform on their mobile device.
- 79 percent of Twitter accounts are outside the US.
- Twitter has about 317 million monthly active users.
- Twitter users send 6,000 tweets per second.
- 84 percent of the world’s heads of state are active Twitter users.
LINKEDIN STATISTICS 2016
- 29 percent of Internet users (25 percent of all U.S. adults) use LinkedIn.
- LinkedIn has 106 million active monthly users.
- Number of long-form posts that are generated weekly on LinkedIn: 160,000 posts per week.
- Number of Pulse Influencers in LinkedIn: 500+.
- Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
PINTEREST STATISTICS 2016
- 31 percent of Internet users (26 percent of all U.S. adults) use Pinterest.
- There are about 100 million monthly active users on the Pinterest platform.
- Average number of monthly searches on Pinterest: 2 billion
- Number of Pinterest pins created: 75 billion.
- Women use Pinterest at much higher rates than men. Nearly half of online women use the virtual pinboard (45 percent), more than double the share of online men (17 percent) who do so.
INSTAGRAM STATISTICS 2016
- 32 percent of Internet users (28 percent of all U.S. adults) use Instagram.
- 80 percent of Instagram users come from outside of the U.S.
- Instagram has over 500 million active monthly users.
- Instagram users have shared over 40 billion photos to date.
- Instagram users share an average of 95 million photos and videos per day.
- 1 in 4 Instagram users share their photos on other networks.
Bottom Line
As the statistics above show, social media continues to be one of the top reasons people head online. In addition, a growing number of users now socialize, get news, or just play around on the go using social apps on their mobile devices.
With 2017 just around the corner, you have to wonder, what will the social media statistics look like next year? Which network will be on top and which will fall off the list? If the history of these sites has told us anything, it’s to expect the unexpected.
Hashtag Photo via Shutterstock
When you see these stats all I can think is “Wow!” Social media was supposed to be a fad, but the staying power and growth has been something to behold.
Soundcitybeatz
Nice one
Courtney Davidson
I’m not really surprised by these numbers. Social media really is just the evolution of the internet. I wish there were some cool infographics to go along with the article though.
Presh
I totally agree with you
Aira Bongco
This is really interesting. I would love to see these in an infographic to make it even more interesting to read.
Kaitlyn
I’ve noticed a typo – there are 1.18 billion daily users of Facebook, not 18 billion (there aren’t even 18 billion people in the world!). Apart from that this is really interesting.
Matt Mansfield
Thanks for the heads-up Kaitlyn! Fixed now…
Great post. If you want an infographic try to make one yourself – that is why this networking is so cool. And if you are not really creative try it anyway you might be surprised that people like it!
Great article! I wonder if there will ever be a fall of social media??
Katongole Johnny
Thanks for the information when you learn to use Social Media,you can’t go wrong that’s why Trump worn the American presidential Vote…………he mostly used WHY and Clinton was using Who.if you start using that strategy there more prospects,business partners you will attract to your Business or buy the product.
Why are we’re earning Big $$$$$ ,imagine coming from a poor family to Luxury Life
Great info, thanks for compiling all those stats. I liked the gender stat on Pinterest, although I wasn’t surprised at all. I would love to know the gender breakdown of the other channels and may look into that myself.
My business has increased DRAMATICALLY since I started utilizing social media management. Linkedin, Facebook, Instagram, Pinterest etc. This is definitely not a fad this has completely changed my business for the better.
Endre Fredriksen
Thank You. The data is overwhelming but very useful. It is cheerful to know that the social media usage is growing at 10% and over 14% in Asia-pacific. The youth are leading the way, naturally. Is there data on what is the kind of information sharing people are interested ? ..this would be interesting to know.
Regards,
Ron
I’m so glad I’ve stopped using social media! Never felt happier. Real life is much more interesting.
Social Media is the New Age of the internet. It defines everything around us. I’m excited to see the big social media mergers.
Thanks for the post.
Great post.
If you are not really creative try it anyway you might be surprised that people like your work
Kudos
Great article
Thanks for sharing
At this age social media is necessary in small scale business
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Stonemasons
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Ali Kenneth
Honestly, great contents are here, including the pingback.
Tony
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Presh
This is great information. Nice Job
thanks for sharing this great content
Yeah
My business has increased EXPONETIALLY since I started utilizing social media management. Twitter, Facebook, Instagram, Pinterest etc. This is definitely not a fad this has completely changed my business for the better.
Soundcitybeatz
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nubng
i would love to read more of this
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Streetvips
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