Surprising New Business Trend: Customers Pay to Smash Things in New Rage Rooms (Watch)

The latest trend in stress relief might surprise you. Some customers aren’t working through their issues in doctors’ offices or taking pills to relieve their stress. Instead, they’re smashing things.

Rage rooms are new types of businesses popping up around the country that let customers take baseball bats to breakable items in order to work through their stress or anger. The businesses provide items like dishes and furniture or let you bring your own items to smash. And they even provide customers with protective clothing so you don’t get cut by any flying glass.

Psychologists don’t think that going into a room to smash some tchotchke really provides any significant long-term benefits. But in the short term, customers seem to enjoy it. Prices vary from rage room to rage room.  And so far customers seem willing to pay handsomely for the privilege to work out their issues in this way.

A Unique Business Idea is Just a Perspective Change Away

It’s an unique business idea, to be sure. But it makes a lot of sense when you just think about what people often want to do when they’re stressed out or angry. So this blossoming industry just shows how many interesting business ideas are still out there if you’re willing to look at things from a new perspective.

Anger Photo via Shutterstock


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

2 Reactions
  1. I guess it becomes a trend because people are looking for ways to deal with their emotions. I know a restaurant that lets you throw things just to relieve your stress.