Crowdfunding is becoming a huge opportunity for businesses to get off the ground. But some businesses that are just getting started with crowdfunding might not know how to market their offerings just yet. That’s where Agency 2.0 comes in.
Agency 2.0 focuses on marketing specifically for crowdfunding campaigns and businesses. You can read more about the company below in this week’s Small Business Spotlight.
What the Business Does
Provides marketing services for crowdfunding campaigns.
Christopher Olenik, founder and CEO of Agency 2.0 told Small Business Trends, “We are a crowdfunding marketing agency that specializes in creating, designing and accelerating campaigns for consumer hardware products through Kickstarter and Indiegogo.”
Specializing in crowdfunding.
Olenik says, “As the industry’s first marketing agency, we have raised $30 million across our crowdfunding campaigns. More than 10 of the fully managed campaigns that we have launched have raised over $1 million, including the campaigns we ran for the No. 1 ebike, drone, charger and phone case crowdfunding campaigns of all time.”
How the Business Got Started
Thanks to a documentary film.
Olenik says, “I was working as a marketing consultant for a documentary film on Kickstarter called The Jay DeMerit Story. The film raised over $200,000, which was a record for Kickstarter back in 2010. Since then, I have worked with startups to optimize their funding on crowdfunding campaigns as the “go-to” kickstarter marketing guy.”
Olenik says, “We created and managed the Sondors ebike campaign that raised over $6 million on Indiegogo back in 2015. The campaign opened the door to the ebike market and changed the industry. Ebikes gained popularity in key urban markets such as San Francisco, New York City and Boston, where cheap, portable means of transportation were in high demand. The new battery technology is improving efficiency and power, supporting the development of these ebikes and their high adoption rates.”
Investing in team growth.
Olenik says, “We invested heavily in our staff and team to improve our client services. While our services are in high demand, we believed customer service would continue to grow our client referrals. As a small business in Los Angeles with no debt, we invested cash into a great team in order to handle more volume while also keeping our quality of service and results high.”
How They’d Spend an Extra $100,000
Expanding the team to take on more clients.
Olenik explains, “ Each month, we are maxed out on the clients we take on, given the current resources we have in place to effectively market their products on Kickstarter. We currently operate with this client base in mind in order to make sure we deliver quality and performance-based results and not just take on volume for more money. For us, it is imperative that we are able to deliver and keep our high track record of success.”
A pair of fish.
Olenik says, “We have two pet clown fish in our office named kicks and gogo after the two platforms we work with, Kickstarter and Indiegogo.”
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Top Image: Jonathan Chaupin, president and COO (left) and Christopher Olenik, founder and CEO (right); Second Image: Left to right of current employees: Westley Chen, Jonathan Chaupin,Charley Desrochers, Chris Olenik, Bryan Martinez, Faye Wellman, Monica Fisher, Joey Heller, Megan Smith, Haley Sedam