In the last few weeks, Instagram announced it was adding a live feature to its now popular Instagram stories  — and it has. Live videos are already popping up on Instagram!
The new feature allows users to stream real-time videos via Instagram Stories. But unlike Facebook Live and Periscope, Instagram Live videos aren’t hosted on the platform. They are immediately deleted after each live session. However, as a business, you have the option to send the disappearing videos to individual customers and groups using Direct Message.
So how does Instagram Live work?
How to Use Instagram Live
How to Broadcast a Live Video
Open your app and tap the camera icon on the top left of your screen. You can as well start live broadcasts by swiping right from the feed. In addition to the “boomerang” and “normal” options, you will now see the “Start Live Video” button at the bottom of the screen.
Tap “Start Live Video” Button to Start Broadcasting
Select the “Start Live Video” button for real-time broadcasting. As you broadcast, you will be able to see the number of people viewing your stream, as well as likes, questions and comments. You have the option to turn off comments or pin a comment so that all your viewers can see it.
To pin a comment, tap and hold the comment. It will automatically be pinned at the top of your feed. To turn off comments, tap the “More” icon (three dots) and select “Turn Off Commenting.”
Send Disappearing Messages
Remember, live videos are deleted after each live session. You can however send your customers the video by tapping the “Arrow” icon at the bottom right. Select groups or people and click send. The sent video will appear as a circle at the top of your direct inbox. A tick on the circle shows that your message was successfully delivered.
When you start live streaming you can choose to send a notification to your customers, alerting them that you are live. The word “Live” will also appear under your Stories profile photo. Be as creative as possible. You video might just appear in the “Top Live” stories area that’s listed under the Explore tab.
Below is a short video explaining how the new “live” feature works:
Like Facebook Live  and Periscope , you can use Instagram Live to promote your business and build customer satisfaction by hosting live Q-and-A sessions, tutorials, free classes and demos. The possibilities seem fairly endless and the kind of broadcast is up to you.