Determining the Relevancy of Google+

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Though it still has a few million users, is Google Plus relevant to your small business?. If yes, the question remains, "Relevant for what purpose?"

In many ways, Google+ is the social platform that never was. Multiple redesigns and the general preference for Facebook, Twitter, and other social apps have rendered Google+ a network of grey area. If you think about it, you never really hear about a video going viral on Google+, or any challenges/trends flooding the platform. But does that mean it lacks all utility?

Is Google Plus Relevant?

If you look at the numbers, Google+ still appears to have a decent amount of activity. Data has shown that somewhere around 2.2 billion users are actively posting content on the platform (though other studies claim only 22 million of that figure can be considered truly active users). Despite the ambiguity surrounding the exact number of active users still on the platform, have a few million users does seem to indicate at least some relevance. The question is, relevance for what purpose?

Let’s be upfront about something, Google+ doesn’t have a seat at the social network table. It lacks the feed full of buzz topics element and popular issues that Facebook and Twitter have The top social networks, despite having received their fair share of criticism, are popular as ever.

That being said, the recent-ish relaunch of Google+ seemed to shape up the network significantly. Google+ Communities have served as a great way for businesses to engage with their audience and build interest.

Another feature that was part of the relaunch is Google+ Collections, allows for curation of specific topics and interests. Users can pick and choose the type of content they want to see from different brands and businesses.

The features of the “new” Google+ don’t necessarily have the highly clickable/shareable nature that other networks do. Rather, its purpose seems to exist within the context of businesses interacting with other businesses, and a specific audience of professionals and deliberate users. So, though not entirely irrelevant and even though it’s probably not going anywhere (since it’s already survived 5 years), Google+ may not be a platform where you see huge results from your digital marketing efforts.

Google+ Photo via Shutterstock

HigherVisibility HigherVisibility is part of the Small Business Trends Publisher Channel, offering a full range of professional interactive marketing services. The mission of HigherVisibility is to provide clients “Valuable Solutions with Visible Results.” HigherVisibility works with companies of all sizes, offering advice on topics ranging from keyword research to algorithm updates.

6 Reactions
  1. For small businesses and franchises, I agree that Google+ is great for the type of interaction mentioned here. It’s also useful in sending proper social signals to Google that result in better search rankings for that business. By no means should Google+ be the only social platform a business uses. But, regular posting and interaction is important for reasons beyond the network itself.

  2. However, everything that’s posted “public” on G+ gets indexed in the Google search engine. So, posting G+ and not just sharing links, but micro-blogging will help with exposure and SEO.

    BTW, I do agree that the “new” G+ is less user-friendly than the old one. It’s developers creating for developers not the end user. It could be so much better.

    Communities are good if you look for those that are active and have a decent amount of people in them to make participating in them useful.

  3. I found a community of over 5,000 Moto G 2 (2014) users on G+. This is the phone I use. Frequent contributors there of course are also Android experts in general but it means they advice they give is specific to our phone. I found no other community like this on any other social media platform. For wide topics, general opinions, Twitter and Facebook are fine but for narrow topics where you are looking for deep opinions, I recommend G+.

  4. Google+ is indeed a great social network site. I find it very useful in terms of promoting my blog content and getting positive results from it. User Engagement is great.

  5. I agree that google+ pales in comparison to the other social networks. But, it can still be used as a viable tool for getting content indexed in the search engines and improving seo. Additionally, with the integration of the google+ communities, it seems to offer a way to connect with a target audience that few other platforms have.

  6. Google plus is relevant if you know how people use it. It really takes some time to get used to but you have to engage in it to know.