June 22, 2017

SOCIAL MEDIA MARKETING STATISTICS Important to Small Businesses


SOCIAL MEDIA MARKETING STATISTICS Important to Small Businesses

We’ve collected these social media marketing statistics for small businesses from a variety of sources.

Last updated: December 4, 2016

NOTE: to discover how many users each social network has, see our Social Media Statistics 2016 post.

GENERAL SOCIAL MEDIA MARKETING STATISTICS:

  • 6 percent of small businesses report using social media to promote their businesses and among them, Facebook is far and away the top platform used:

SOCIAL MEDIA MARKETING STATISTICS - SMBs' Use of Social Media Platforms, December 2016

  • 44 percent of local businesses said they depend on social media to generate brand awareness, and 41 percent depend on it to drive revenue.
  • Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic.
  • More than 50 percent of marketers who have been implementing social media marketing tactics for two years have reported improved sales.
  • More than 1 in 3 Internet users say they go to social networks when looking for more information about a brand or product. The likelihood of doing this is linked very strongly to age:

SOCIAL MEDIA MARKETING STATISTICS - Online Product Research Channels by Age



FACEBOOK SOCIAL MEDIA MARKETING STATISTICS:

TWITTER SOCIAL MEDIA MARKETING STATISTICS:

The statistics below reveal that marketing on Twitter is a short and sweet way to convert customers:

  • 53 percent of users say they bought a product they first saw on Twitter.
  • 81 percent of users say that Twitter impacts their purchasing decisions more than TV.
  • 70 percent of small business followers re-tweet content.
  • Promoted tweets boost offline sales by 29 percent.
  • 72 percent of brand followers are likely to buy in the future.

LINKEDIN SOCIAL MEDIA MARKETING STATISTICS:

PINTEREST SOCIAL MEDIA MARKETING STATISTICS:

The numbers show that Pinterest is a very effective network for ecommerce conversions:

  • Almost 3/4 (73 percent) of active pinners—and 89 percent of daily pinners—have bought something new they discovered on Pinterest.
  • 5 percent of Pinners make a Pinterest-inspired purchase at least once a month.
  • 60 percent of active pinners are likely to search and browse on Pinterest than browse catalogs.
  • About half of the active pinners who have noticed promoted pins on Pinterest have clicked on them to get more information. More than 40 percent have made a purchase, suggesting promoted pins inspire future action.
  • The effect of business categories on promoted pins:

SOCIAL MEDIA MARKETING STATISTICS - Promoted Pins Purchases by Category

INSTAGRAM SOCIAL MEDIA MARKETING STATISTICS:

Bottom Line

As the number of social media users continues to increase, these platforms have become more critical to marketing success. After all, one of the tenets of marketing is to draw attention from the right people at the right time and social media provides the perfect place to do just that.

Social Media Photo via Shutterstock

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Matt Mansfield


Matt Mansfield Matt Mansfield is the Tech Editor at Small Business Trends where he is responsible for directing and writing many of the site’s product reviews, technology how-to’s and lists of small business resources.

5 Reactions

  1. Aira Bongco

    Really useful statistics you have here. I think it would be better if it was an infographic though. Such useful information.

  2. More than knowing statistics. It is important to look for the social media channels that is most important to your target market.

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