We’ve collected these social media marketing statistics for small businesses from a variety of sources.

NOTE: to discover how many users each social network has, see our Social Media Statistics 2016 post.

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  • 77.6 percent of small businesses report using social media to promote their businesses and among them, Facebook is far and away the top platform used:

SOCIAL MEDIA MARKETING STATISTICS - SMBs' Use of Social Media Platforms, December 2016

  • 44 percent of local businesses said they depend on social media to generate brand awareness, and 41 percent depend on it to drive revenue.
  • Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic.
  • More than 50 percent of marketers who have been implementing social media marketing tactics for two years have reported improved sales.
  • More than 1 in 3 Internet users say they go to social networks when looking for more information about a brand or product. The likelihood of doing this is linked very strongly to age:

SOCIAL MEDIA MARKETING STATISTICS - Online Product Research Channels by Age



The statistics below reveal that marketing on Twitter is a short and sweet way to convert customers:

  • 53 percent of users say they bought a product they first saw on Twitter.
  • 81 percent of users say that Twitter impacts their purchasing decisions more than TV.
  • 70 percent of small business followers re-tweet content.
  • Promoted tweets boost offline sales by 29 percent.
  • 72 percent of brand followers are likely to buy in the future.



The numbers show that Pinterest is a very effective network for ecommerce conversions:

  • Almost 3/4 (73 percent) of active pinners—and 89 percent of daily pinners—have bought something new they discovered on Pinterest.
  • 5 percent of Pinners make a Pinterest-inspired purchase at least once a month.
  • 60 percent of active pinners are likely to search and browse on Pinterest than browse catalogs.
  • About half of the active pinners who have noticed promoted pins on Pinterest have clicked on them to get more information. More than 40 percent have made a purchase, suggesting promoted pins inspire future action.
  • The effect of business categories on promoted pins:

SOCIAL MEDIA MARKETING STATISTICS - Promoted Pins Purchases by Category


  • 68 percent of Instagram users engage with brands regularly.
  • Instagram has 58 times more engagement per follower than Facebook.
  • 50 percent of Instagrammers follow a business.
  • 60 percent of Instagrammers say that they learn about a product or service on the platform.
  • 75 percent of Instagrammers take action after being inspired by a post, like visiting a website, searching, shopping or telling a friend.

Bottom Line

As the number of social media users continues to increase, these platforms have become more critical to marketing success. After all, one of the tenets of marketing is to draw attention from the right people at the right time and social media provides the perfect place to do just that.

Social Media Photo via Shutterstock

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Matt Mansfield Matt Mansfield is the Tech Editor and SEO Manager at Small Business Trends where he is responsible for directing and writing many of the site’s product reviews, technology how-to’s, and lists of small business resources as well as increasing the reach of our content.

35 Reactions
  1. Really useful statistics you have here. I think it would be better if it was an infographic though. Such useful information.

  2. More than knowing statistics. It is important to look for the social media channels that is most important to your target market.

  3. Very Helpful and Informative post.

  4. Great collection of data. The social media statistics you provide are very helpful for sharing your blog post at which social media platform. I like the way you explain stats through the graph. Thanks for sharing this information. Great work.

  5. A million of thanks for helping out!

  6. WOW!!! These stats are mind-blowing! What a great collection of data.

  7. Nice Statistics for all social media. Thanks…

  8. Great information, Thanks for sharing

  9. The importance of Social media marketing in businesses can never be forgettable. Social media is considered one of the efficient and effective ways to bring potential customers to the website. Choosing a social media marketing agency can help you tremendously to get businesses. You can also consider a local SEO reseller for an effective result.

  10. Your article is very helpful for readers. I am really glad to found your resource on the internet.

  11. Very soon this site will be famous among all blogging and site-building people, due to
    it’s good content

  12. Hello Matt, Your article is really helpful and have realistic statistics. From your blog i get to know that Facebook is still a priority of many users.

  13. Hello Matt,

    Thank you for sharing an amazing article. Social Media became an essential part of our daily life, and it has great importance in the business and brand awareness perspective. Most of the bigger brands use this platform for influencing their audiences and drive better businesses. If you are new to this field you can seek the help of an Expert.

    Thank You!!

  14. Very rich content! Thankyou for this!

  15. It’s like I found water on dessert. Really loved the social media marketing statistics.
    It helps readers like us. Keep sharing!…

  16. It is Really a usefull Content and I am a learner of Digital Marketing and your content is very easy to understand. thanks

  17. Very rich content! Thankyou for this!

  18. This is so informative and well planned!

  19. Great job you did here but what about Youtube statics or TikTok that is hot right now? In your free time can you also check out my blog, what do you think

  20. These stats are mind-blowing! What a great collection of article.

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  22. wow! nice article easy read, thanks for sharing

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